Yes!

Did you know in some parts of the world a child can now be vaccinated without your consent?

Vital Moms is a global site which looks at global health concerns. It is part of our vision to enlighten, educate and awaken for you what is happening around the world. Where the health concern is occurring may also mean it’s headed your way.

I came across this the other day and felt I couldn’t ignore it, but rather felt compelled to share it with our Vital Moms community. The information is from Ginger Taylor, M.S. from the www.vacinfo.org site. The content that follows is, in part, from her written information and it has to do with 12 year old Californian children being vaccinated without parental knowledge or consent. In California, Governor Brown has now signed AB499, into law allowing 12 year old children to be vaccinated without parental knowledge or consent. This currently applies to the Gardasil and Hepatitis B vaccines.

Really?

This means that as of today, boys and girls as young as 12 will be in their doctors office or the nurses office at school, be offered a vaccine and parents will never know.

Really?

The package insert for the Gardasil vaccine is 30 pages long. The state of California has decided that 6th graders are competent to read and properly digest this information, to fully understand the risks and benefits of this vaccine, and to make an informed consent decision.

Um…seriously?

You may, or may not know, that when a vaccine injury occurs no one in the vaccine program or vaccine administration is held responsible for death or injury. Corporate and associated public officials have made huge headway to insure these vaccine injuries will not be investigated, much less reported to the vaccine injury registry. A 12 year old in California may now become ill (or die) and parents may never know why. This could now well be the situation for two of the vaccines with the highest injury rate – Gardasil and Hepatitis B.

The media in California has not carried this story and few Californians are aware that this is happening. Please let your friends know.

As always thanks for reading!

Have you wondered what these words, together, actually mean?

Well I have and there was one time, many years ago, that I actually thought “Yes I got it!”…but the thought was fleeting, vanished, gone, poof — never to be connected with again.

Then a conversation a few years ago with my cousin Lyn had her say I watched a movie you and the kids will love, I’ll send it to you. True to her word she did. I was going through my papers and some small boxes in my office the other day — it seems like I’m always going through a box (LOL) — that, I once again came across her gift, a movie by James F. Twyman, called The Moses Code*. This movie transformed those words for me, literally overnight, changed it all. Now I’m constantly connected to these words – plugged in actually!

The Moses Code enabled my understanding of psychology to take on a new edge. I saw my life in a different way, I saw my kids in a different way, my role here at Vital Practice Essentials, our practice, my husband…okay everything…took on new meaning. And what they did in the movie was simple…yes simple!

Sometimes Our Biggest Quantum Leaps Are The Smallest And Simplest Moves…

And this was one of those times where all the stars aligned, I was looking for a different way to view certain situations in my life and kaboom there it was…right in front of me in this movie.

Now you might be wondering why I have the image of the finger pointing out towards what might feel like you!

But there is a reason…

When we point the finger forward there are always three pointing back at our self (and I can safely say always in this instance…go ahead and attempt to point a finger without rounding the others in to a degree, cannot be done!). But we usually associate a pointed finger with a scolding of some sort so in this instance when there is a finger pointed forward there are three pointing back right at us implying the blame lays with us.

Interestingly what James did in The Moses Code was take these words, in combination, and place a comma and a pause in the middle. So now the words read like this “I am that — comma — pause – I am”. Here the movie suggests that if you see it in someone else (blame included!) then you too have it, are doing it, can do it, are capable of it.

A simple comma and a pause can change a sentence and bring a whole new meaning to how we see life, approach our life, our kids, partners…well everything!

I trust if you have seen it that you found it awesome and shared it with your kids too. Either way once you see the way I am that, I am is written in The Moses Code there will be no turning back! I too highly recommend, if you have not seen the movie, to do so.

As always thanks for reading!

*Vital Practice Essentials is a non-denominational site.

There are a lot of people in the advertising industry who hate this.

It’s the same as students who hate tests or athletes who don’t want to look at the scoreboard.

Some people don’t like the accountability of measured results. Many advertising types prefer to talk about vague terms such as “creativity” or “visual impact.” Bring up the subject of results and they often look like scared rabbits. Frankly, I love measured results. It can be tough on the ego at times. But it eliminates a lot of guesswork and helps assure that campaigns are effective. After all, marketing should be a bottom-line activity.

Recently, we conducted some tests using local Facebook ads and I’d like to share the results.

The technique we used is called “split testing.”

Split testing is a powerful strategy for increasing the effectiveness of advertising. Two versions of an ad are created. One half of your target group see one version of an ad, the other half sees the alternate version. By tracking the number of responses you can determine which ad is more effective. You then use the one that generates the best results in your future advertising. Split testing can help compare different selling appeals, prices, and just about any aspect of your product or service.

By using Google or Facebook ads, you can get results quickly and with a minimum amount of money being invested. In this case, the client was a dental practice looking to attract new patients. The service being offered was a teeth-whitening program.

TEST NUMBER ONE

For the first test, identical headlines and body copy were used. What was being tested was the image. In one, we focused on a close up of woman with an attractive smile. The second image was a close up of just a beautiful smile. Which do you think did a better job of attracting people who wanted to whiten their teeth? Here are the two options that were tested:

Result: The ad with the full face pulled 400% better than the ad with just the close-up of the smile.

TEST NUMBER TWO

The next test compared two different headlines. The first used the “A Whiter Smile For Summer” headline. The second used “Whiten Your Smile for $99.” Again, the only difference between the two ads was the headline. Which do you think got better results?

Results: The headline “Whiten Your Smile for $99″ pulled 53% better than the headline, “A Whiter Smile For Summer.” It appears that bringing the specific price up into the headline added a “deal” factor to the ad that made it more compelling. This then became our new winner and the ad to beat. (This is called “the control” in direct response advertising terms.)

TEST NUMBER THREE

For the next test, we compared an image of a pleasant older couple against our control. All other factors were kept the same. Would both a man and woman with great smiles generate more responses than a single woman?

Results: Again, the image with the smiling woman produced better results, yielding a 58% better response rate. At this point we decided we should give the smiling woman a name. We decided on “Melissa.” It was much easier than constantly saying “the pleasant, smiling, blonde woman.”

TEST NUMBER FOUR

Next, Melissa had to defend her top spot against an attractive younger woman. Again, the only difference was the image. All other factors were kept the same.

Results: The new woman did quite well, out pulling all of our other tested ads. However, she was unable to do better than Melissa. Melissa out pulled the challenger by 47%. So, as our “control” Melissa continues to run.

TESTING – THE KEY TO RESULTS

One thing that becomes crystal clear through testing is that different selling messages and images get different results. If you are not tracking your results and testing new appeals, you are not getting the best yield from your marketing.

By using tools such as Google Adwords or Facebook, it is possible to get tangible results in days. They are very fast tools for measuring the effectiveness of different ads. By building on what works best, you can enhance the results your marketing generates (like what Richard did here). The best way to know what works is to test and measure your results. If you haven’t done so already, make testing a key part of your marketing strategy.

The New York Times, a paper I usually have access to when I travel, said Zappos (a company which I LOVE by the way!) has been discovering the power of “real people” pitching shoes they like in online videos.

Here’s the news as it was written..

Zappos, owned by amazon.com, churned out 58,000 (yes you heard it right, 58,000) short videos in 2010 – most NOT featuring pro models, celebrities, made up people, instead it featured THEIR OWN employees, showing off the shoes, bags and clothing they like. Today 11 employees produce about 400 of these videos a day, in 5 mini studios inside the company’s warehouse. The typical employee going on camera is not made up TV ready by a make-up artist or wardrobe; she/he just jumps in from their work desk to the studio and presents.

Brilliant isn’t it!

While the use of video does boost sales for many items and real people videos outperform videos with professional models (except for very high end luxury items), the biggest benefit for Zappos is that there has been a reduction, sharp reduction, in the amount of merchandise refunds or exchanges.

Here is the lesson…

There are more ways to make money than just bumping up the price for your service or having other products to sell in your practice!

My suggestion…

Go purchase a flip camera (I travel with mine all the time) from the local gadget store, set up a little studio area – have fun with it – put some pictures as a back drop and let the people who use your services AND your employees record away. Point here…make them short – these are not 10 minute pieces. In fact 4 minute max they say is perfect!

You can always use the flip camera to do impromptu recordings as well. It doesn’t always have to be in the “studio”. These videos can then be sent via email to your practice members, they can be placed in your online newsletter all driving traffic to an area where they will see more!

As an example…

When I spoke at Sherman’s Lyceum this year, a chiropractor, Dr Chris, shared with me an innovative way to connect with new practice members. He said record a short video of yourself welcoming the new practice member to your practice, the team, and chiropractic and send it to them via email that day. This would replace the phone call. It is certainly a good marketing piece to test. But nothing is better than a multi-pronged approach to marketing so there will be times when you’ll want to have both, don’t throw out the baby with the bath water as they say!

If you would like assistance with innovative ideas for your marketing or assistance with tweaking a current one then please email Lotika, Client Concierge for Vital Practice Essentials on lotika@drsarahfarrant.com and we will send you the details on how to get your appointment scheduled.

We get given so many gifts don’t we? Birthdays, Christmas, Easter, Anniversary’s, Mothers Day and Fathers Day, Kids Days, Family Days, but we too have so many more gifts that remain undelivered and hence unopened. These are the gifts inside of ourselves – our talent, our ability, our “reach”, our innate knowing – all there ripe for the opening.

There are, however, people who have accepted all their gifts – all opened, no more to come. They accepted the gift that life would always be “x” way and they are done, now living according to that gift they unwrapped and accepted.

And then there are others who continue to open a ready supply of gifts…their gifts… and in so doing they remove the wrap, shed layers and create an opportunity for their gift to shine; to be accepted not only by themselves but by others too. These people live according to progress and change and consistently allow an evolution in their life to take place. I am sure in your life you have met people who have said “Oh she is gifted, talented in “x” area” or “He is amazing, so talented and smart”

So what are your gifts? Do you know? I offer to you, that innately you know. The begging question is…are you prepared to ask the required questions to find out? And better yet are you prepared to trust in what you hear come back. Remember the Calumet Copper Mine and the man who listened, heard, trusted, took action and started digging? Well his life was changed forever; never to be what it was again. All because he unwrapped his gift of listening to himself and on that particular day he heard.

So what will your day be like TODAY or tomorrow?

Will you begin to live according to your innate knowing?

I suggest you unwrap yourself, layer by layer and create a new you. Use all of yourself to actualize your world and be guided by the voice inside to discover and utilize once and for all your unwrapped gifts.

If you would like assistance with peeling away your layers to access your gifts then please email Lotika, client concierge for Vital Practice Essentials on lotika@drsarahfarrant.com and we will send you the details on how to get your appointment scheduled! Don’t delay, ACT today!

There always appears to be a number of hats we wear either in life or in business. We make the choices according to what we love to do, read, interact with, teach, and share or what we lacked when growing up. In Edward de Bono’s book the Six Thinking Hats he outlined six different ways to think. In writing his book he has helped individuals think differently and stimulated group discussion. His approach provides an opportunity for groups of people to come together and think more effectively.

It has been many years since I read his book but over the past few months I have been doing some piecing together, research if you would like to call it that, well as “researchie” as a philosopher can get, of my own in relation to business being a reflection of our life.

In playing with the seven areas of life I came up with the following table which reflects the seven areas of our business and then more specifically the seven areas of practice. It shows how they so innately MAP together and mirror one another. I have written it purely so business people, like yourself, can see how connected our life is to our business. Oh, and I added some colour in for fun after being reminded of and inspired by Edward de Bono!

If you have any questions then please email them in. This is new and I am putting it together as more comes to light for me through reading, wondering and asking different questions!

Here are the seven (7) areas of life, business and practice and the corresponding colour…

Want to have a little fun with your team? Well here’s an exercise, which will enable your team meetings to come alive …

1. Print off this article
2. Take it to your next team meeting
3. Determine which person suits which hat
4. Some might have two!
5. Measure the size of the person’s head
6. Go and buy some coloured hats…one for each person!

The hats become like the talking hat in Harry Potter one! What fun! But…

If you really do, amongst the fun, look to see the benefit in what I have identified for you here as the seven areas of business and practice you will no doubt be making sure that your Vital MAP – your Master Action Plan (others call it a policies and procedures manual…boring!) covers all of these areas enabling your practice to be connected. Now as chiropractors don’t we love that!

If you would like assistance with instigating or updating your Vital MAP or making changes to your existing one then please email Lotika, client concierge for Vital Practice Essentials on lotika@drsarahfarrant.com and we will send you the details on how to get your appointment scheduled!

It was mother’s day just recently and I took a walk with my kids along our local beach (pictured here). It was a fabulous day, sun shining, water glistening and lots of people fishing. As I stood at the water’s edge watching our 3 kids chat to the fishermen it dawned on me that business success really is a horizon.

Let me explain…

Let’s say you and I are standing at the water’s edge of my local beach – the one on the right here – looking out to the horizon where the water appears to meet the sky. You say to me gee it would be fun to get in a boat and head for the horizon and I agree! We head off to rent a boat, in we hop and out we go…towards the horizon.

But one consistent thing keeps on happening…as we feel we’re getting closer the horizon, the horizon keeps moving further out!

Have you ever noticed this when you have been in a boat?

When you look to establish goals for yourself in your business more often than not you’ll look to the ideal, the future, the horizon for what you want. Yet what you find actually happening as you appear to be moving closer to the horizon is it keeps moving! As a result you end up constantly coming up with this deficient feeling and illusion that you haven’t got “there”…yet!

In fact, you never end up getting there because you’re not stopping to see what’s actually taking place and celebrating those achievements; celebrating what is ACTUALLY taking place. What you end up doing is comparing yourself against where you are currently, actually to where you want to be…the horizon…that can never be reached because the benchmark just keeps moving as you get closer to it. What a vicious cycle you create for yourself!

Participating in the equine experience at Miraval really was a fabulous way to receive some insights into how I was approaching my horizon.

When I began the second activity the horse and I started walking instantly and then all of a sudden he stopped, he wouldn’t budge. I was looking at the horse, he was looking at me (well I thought he was!), I gazed at the horizon, picked a point and started to walk, problem was, the horse didn’t! I called over the facilitator doing the equine experience with me and asked her what different questions I could ask myself as to why I was moving and then all of a sudden stopped.

She made one golden comment…Look at me here. I looked at her, and I started walking again with the horse. I asked her what was different and she answered you focused on something. I replied with a very certain I was focused!

However here was the very clear difference…

I was focused on the horizon, you know the one that keeps moving! I just wasn’t focused at all on the dirt, the grass, the shrubs, the small trees, the large trees all laid out in front of me before even getting to the horizon. I was focusing directly on the horizon which had me change my focal point as I was moving closer to it. My facilitator instead had me focus on a stable, non moving object – which was her – and it worked. I began moving again.

This whole understanding of the horizon was a great opportunity for me to see where I was focusing and not focusing on in my businesses. It is no doubt important to have a grand vision and hold the space for it, but equally as important are the steps to get there you know…the dirt, the grass, the shrubs and so forth. And being able to hold that focus for each step is important for your progress.

After the experience I took some time to reflect and wrote down one sentence to captivate what took place…

“Celebrate where you are rather than compare where you are.”

A simple statement that is rarely done. So for now stop and check where you are. Where is your focus right now – is it on the dirt, grass, shrub, small tree, large tree or the horizon? Are you ticking the box and moving forward or are you stopping to acknowledge; to celebrate? Take a moment to say “Look how far we’ve come” after all Walt Disney said to have three celebrations a week!

I hear you ask…what could be our next celebration? Well perhaps it’s an equine experience!

When was the last celebration you had in your practice? What did you do? Let us know on our blog so others can celebrate along with you as well as get some ideas too!

It is an interesting story and one that has you left saying “Are You Serious?”

Detroit mother Maryanne Godboldo faces multiple felony charges and was being held on $500,000 bond after a 10-hour standoff with a heavily armed police SWAT team. Godboldo was protecting her 13-year-old daughter from unnecessary medication ordered by the state.

Godboldo’s daughter was born with a defective foot that required amputation of her leg below the knee, which led to Maryanne becoming a stay-at-home mother after her birth, according to Health Impact News Daily.

Despite her health challenges, Arianna swam, sang, danced and played the piano. However, as the home schooled girl approached middle school age, she apparently wanted to start attending public school, and therefore had to “catch up” on immunizations the state insists are required under color of law.

According to her aunt, Penny Godboldo, the girl suffered an adverse reaction to the immunizations. “She began acting out of character, being irritated, having facial grimaces that have been associated with immunizations,” Penny told the Detroit News. Maryanne Godboldo sought help from the Children’s Center, an organization claiming to help families with at-risk children.

Godboldo told relatives the medications ordered by the doctor worsened symptoms, including behavioral problems. When Godboldo refused to give her child the prescribed medication, Child Protective Services (CPS) became involved. CPS obtained a warrant to remove the girl, but Maryanne reportedly refused to surrender the child to the state.

This situation is clearly showing, refusing to medicate your children with Big Pharma’s mind-altering drugs is now being treated as a felony crime.

Here are some additional facts as reported by Mike Adams…

• Maryanne Godboldo is an African American mother of a teenager daughter. She lives in Detroit.

• Child Protective Services (CPS) personnel attempted to kidnap Maryanne’s 13-year-old daughter. They accused her of not giving her child psychiatric medication prescribed by her doctor.

• Maryanne says the medication caused side effects in her daughter and made her condition worse, which is why she refused to give her daughter the medication.

• The medication was Risperdal, an antipsychotic medication approved to treat symptoms of schizophrenia is known for causing serious side effects such as abdominal pain, vomiting, aggression, anxiety, dizziness and lack of coordination. See a complete list of side effects of psychiatric medications from CCHR: (http://www.cchr.org)

• When Maryanne refused to let CPS take her daughter away, CPS personnel then called the police, who then broke down her front door and attempted to raid her home to kidnap her daughter by force.

• The police did NOT have a warrant or any court documents whatsoever granting them any right to enter Maryanne’s home, according to Godboldo’s attorneys.

• Police say that after they smashed in the front door, Maryanne opened fire on them.

• A SWAT team was then called in, carrying semiautomatic rifles and sniper gear. A 12-hour standoff ensued.

• Maryanne eventually surrendered to the SWAT team, and the state took her daughter to a psychiatric hospital

• Maryanne Godboldo now faces multiple felony charges: firing a weapon in a dwelling, felonious assault, resisting and obstructing an officer, and use of a firearm in the commission of a felony.

• Community groups in Detroit are now rallying on behalf of the family there, shouting “Free Arianna”, her daughter.

What you are witnessing here with Maryanne Godboldo is the tyranny of the medical police state and Child Protective Services workers who are now front-line enforcers of Big Pharma’s deadly agenda to drug our children.

That this is happening is not just an assault on Maryann Godboldo, but an assault on our rights and freedoms as sovereign human beings. Do we not have the right to say NO to a medication we don’t want our children to take? Do we not have the right to protect our children? How did medication become something to be enforced with bullets and SWAT teams? And more importantly, how far will this go before it ends?

Thanks to Mike Adams of NaturalNews.com and Kurt Nimmo of Infowars.com for this ezine article.

P.S If you’re a chiropractor/health professional reading this then please support the people who are looking for a vital health professional in your area. To register you and your business click here

I was sharing with you I had watched a film called A Knights Tale. And if you haven’t watched it please go check it out from your local DVD shop or online DVD distributor. It is a fabulous movie and we can draw many parallels of William Thatcher’s journey from commoner to nobility with what is currently happening in chiropractic and the movement taking place. It is wonderful to be apart of.

What follows are insights from the movie and how they translate to you, your business, your practice members and the profession.

1. William Thatcher had a vision, he was clear he wanted to be a knight. He believed that he would be. How clear are you on your vision?




2. William Thatcher chose to do something different; to go against convention. It would appear that chiropractic is consistently doing this; going against what the majority say health is. Looking perhaps for acceptance from other professions and at times becoming the chamellion to fit in to a different model. William Thatcher didn’t care he stood true to himself.




3. William Thatcher stood on his dime and didn’t waiver. His belief was so strong, at no time did he wish to give up even when people were telling him he should. He stood tall and believed he would become a knight. He fought for his spot when others told him it couldn’t be done.




4. William Thatcher broke people’s illusions about becoming a knight. People saw only one way to get there. Just like chiropractic there are situations ripe for the taking in teaching people about health and where it comes from. William was masterful in identifying and grabbing the opportunity presented to him. Are you grabbing every opportunity to tell people about chiropractic and the truth about health?




5. William Thatcher spoke a specific language… it’s call a lance…hello! William and the rest of his tribe spoke a very specific language, the language of knight’s. Afterall if he was going to be a knight then he would have to take on all aspects of being a knight. It is the same in chiropractic. If we are choosing to be chiropractors then speaking our own unique language is imperative to the congruency of the message. Are you attuning to the chiropractic language or are you using words that cross three professions – medical, alternative and chiropractic – mixing the message and confusing the people?




6. William Thatcher was born to break the rules. So too is chiropractic, birthed to break the illusions and ruffle some feathers!

If you would like assistance with your language then contact Lotika, Client Concierge for Vital Practice Essentials for your FREE copy of “Building A Vital Vocab”

In my bricks and mortar business and in my online/speaking business I incorporate many different business models. I use the internet, the telephone and live speaking to invite people into my work and then my work is delivered through the internet, the telephone and live trainings.

And…it is the same with our practice.

We use teleclasses, drop in conference call times which are essentially designed around practice members coming to the call to have their questions about their health answered. So the call takes on a Q and A design. We also use internet resources and events.

Today however I want to focus on how I use the internet and the telephone. Stay tuned however for more on public presentations coming up in later articles.

Here are three ways I use the internet and the telephone to help new practice members and current practice members discover what we do and how it can benefit them.

Three Ways I Expand My Reach (and how you can too!)

1. Bi-monthly calls. We use the telephone to host conference calls for our practice members. This is a way we can touch hundreds of people from the comfort of our home. There’s no need to suit up and step out which saves you time and travel! We design these calls to go deeper into health. They can ask any question but questions must be submitted in advance and are answered on a first come first serve basis. We set aside 90 mins for these calls and reserve the right to end early given the number of questions. These calls are in addition to our monthly presentation series.
2. Live Presentations. We run live presentations as an event. We hire a local hall, make sure we have a lead up for marketing and invite practice members free. Practice members come to hear a guest speaker, myself, my husband or in the future our new associate! They are fabulous way to create an experience for your practice members which is what I am all about.
3. My ezine. Yes number threee is my ezine. I love my ezine which is the name for the online newsletter/magazine. It’s such a great way I can serve people, get my work out into the world, and have the right people, just like you, get ongoing benefit from my expertise. As you’ve noticed, it’s also a way for me to keep you informed of my latest products and programs and recommend other people whom I think you’d want to know about. I highly recommend using an ezine in your business. It’s a great marketing tool, an excellent way to contribute and a fantastic leveraging tool when you want to start promoting other people in your community and have them promote you! So start an online ezine. Just as an aside here. We are all in bricks and mortar businesses and direct mail stilll out performs email, there is no doubt about that. However it is a way to remain connected and have them, as I like to say “stick” to your practice.

So if you want to start building your business and reach more peopel, consider adopting those three tools. They’ve truly made all the difference for me!

Are you inspired to use the Internet and the telephone to build your business? Let us know on our blog.