Vaccines Without Your Consent…Really?

Posted by Dr Sarah Farrant

Yes!

Did you know in some parts of the world a child can now be vaccinated without your consent?

Vital Moms is a global site which looks at global health concerns. It is part of our vision to enlighten, educate and awaken for you what is happening around the world. Where the health concern is occurring may also mean it’s headed your way.

I came across this the other day and felt I couldn’t ignore it, but rather felt compelled to share it with our Vital Moms community. The information is from Ginger Taylor, M.S. from the www.vacinfo.org site. The content that follows is, in part, from her written information and it has to do with 12 year old Californian children being vaccinated without parental knowledge or consent. In California, Governor Brown has now signed AB499, into law allowing 12 year old children to be vaccinated without parental knowledge or consent. This currently applies to the Gardasil and Hepatitis B vaccines.

Really?

This means that as of today, boys and girls as young as 12 will be in their doctors office or the nurses office at school, be offered a vaccine and parents will never know.

Really?

The package insert for the Gardasil vaccine is 30 pages long. The state of California has decided that 6th graders are competent to read and properly digest this information, to fully understand the risks and benefits of this vaccine, and to make an informed consent decision.

Um…seriously?

You may, or may not know, that when a vaccine injury occurs no one in the vaccine program or vaccine administration is held responsible for death or injury. Corporate and associated public officials have made huge headway to insure these vaccine injuries will not be investigated, much less reported to the vaccine injury registry. A 12 year old in California may now become ill (or die) and parents may never know why. This could now well be the situation for two of the vaccines with the highest injury rate – Gardasil and Hepatitis B.

The media in California has not carried this story and few Californians are aware that this is happening. Please let your friends know.

As always thanks for reading!

I Am That I Am

Posted by Dr Sarah Farrant

Have you wondered what these words, together, actually mean?

Well I have and there was one time, many years ago, that I actually thought “Yes I got it!”…but the thought was fleeting, vanished, gone, poof — never to be connected with again.

Then a conversation a few years ago with my cousin Lyn had her say I watched a movie you and the kids will love, I’ll send it to you. True to her word she did. I was going through my papers and some small boxes in my office the other day — it seems like I’m always going through a box (LOL) — that, I once again came across her gift, a movie by James F. Twyman, called The Moses Code*. This movie transformed those words for me, literally overnight, changed it all. Now I’m constantly connected to these words – plugged in actually!

The Moses Code enabled my understanding of psychology to take on a new edge. I saw my life in a different way, I saw my kids in a different way, my role here at Vital Practice Essentials, our practice, my husband…okay everything…took on new meaning. And what they did in the movie was simple…yes simple!

Sometimes Our Biggest Quantum Leaps Are The Smallest And Simplest Moves…

And this was one of those times where all the stars aligned, I was looking for a different way to view certain situations in my life and kaboom there it was…right in front of me in this movie.

Now you might be wondering why I have the image of the finger pointing out towards what might feel like you!

But there is a reason…

When we point the finger forward there are always three pointing back at our self (and I can safely say always in this instance…go ahead and attempt to point a finger without rounding the others in to a degree, cannot be done!). But we usually associate a pointed finger with a scolding of some sort so in this instance when there is a finger pointed forward there are three pointing back right at us implying the blame lays with us.

Interestingly what James did in The Moses Code was take these words, in combination, and place a comma and a pause in the middle. So now the words read like this “I am that — comma — pause – I am”. Here the movie suggests that if you see it in someone else (blame included!) then you too have it, are doing it, can do it, are capable of it.

A simple comma and a pause can change a sentence and bring a whole new meaning to how we see life, approach our life, our kids, partners…well everything!

I trust if you have seen it that you found it awesome and shared it with your kids too. Either way once you see the way I am that, I am is written in The Moses Code there will be no turning back! I too highly recommend, if you have not seen the movie, to do so.

As always thanks for reading!

*Vital Practice Essentials is a non-denominational site.

Which Ad Was the Winner?

Posted by Dr Sarah Farrant

There are a lot of people in the advertising industry who hate this.

It’s the same as students who hate tests or athletes who don’t want to look at the scoreboard.

Some people don’t like the accountability of measured results. Many advertising types prefer to talk about vague terms such as “creativity” or “visual impact.” Bring up the subject of results and they often look like scared rabbits. Frankly, I love measured results. It can be tough on the ego at times. But it eliminates a lot of guesswork and helps assure that campaigns are effective. After all, marketing should be a bottom-line activity.

Recently, we conducted some tests using local Facebook ads and I’d like to share the results.

The technique we used is called “split testing.”

Split testing is a powerful strategy for increasing the effectiveness of advertising. Two versions of an ad are created. One half of your target group see one version of an ad, the other half sees the alternate version. By tracking the number of responses you can determine which ad is more effective. You then use the one that generates the best results in your future advertising. Split testing can help compare different selling appeals, prices, and just about any aspect of your product or service.

By using Google or Facebook ads, you can get results quickly and with a minimum amount of money being invested. In this case, the client was a dental practice looking to attract new patients. The service being offered was a teeth-whitening program.

TEST NUMBER ONE

For the first test, identical headlines and body copy were used. What was being tested was the image. In one, we focused on a close up of woman with an attractive smile. The second image was a close up of just a beautiful smile. Which do you think did a better job of attracting people who wanted to whiten their teeth? Here are the two options that were tested:

Result: The ad with the full face pulled 400% better than the ad with just the close-up of the smile.

TEST NUMBER TWO

The next test compared two different headlines. The first used the “A Whiter Smile For Summer” headline. The second used “Whiten Your Smile for $99.” Again, the only difference between the two ads was the headline. Which do you think got better results?

Results: The headline “Whiten Your Smile for $99″ pulled 53% better than the headline, “A Whiter Smile For Summer.” It appears that bringing the specific price up into the headline added a “deal” factor to the ad that made it more compelling. This then became our new winner and the ad to beat. (This is called “the control” in direct response advertising terms.)

TEST NUMBER THREE

For the next test, we compared an image of a pleasant older couple against our control. All other factors were kept the same. Would both a man and woman with great smiles generate more responses than a single woman?

Results: Again, the image with the smiling woman produced better results, yielding a 58% better response rate. At this point we decided we should give the smiling woman a name. We decided on “Melissa.” It was much easier than constantly saying “the pleasant, smiling, blonde woman.”

TEST NUMBER FOUR

Next, Melissa had to defend her top spot against an attractive younger woman. Again, the only difference was the image. All other factors were kept the same.

Results: The new woman did quite well, out pulling all of our other tested ads. However, she was unable to do better than Melissa. Melissa out pulled the challenger by 47%. So, as our “control” Melissa continues to run.

TESTING – THE KEY TO RESULTS

One thing that becomes crystal clear through testing is that different selling messages and images get different results. If you are not tracking your results and testing new appeals, you are not getting the best yield from your marketing.

By using tools such as Google Adwords or Facebook, it is possible to get tangible results in days. They are very fast tools for measuring the effectiveness of different ads. By building on what works best, you can enhance the results your marketing generates (like what Richard did here). The best way to know what works is to test and measure your results. If you haven’t done so already, make testing a key part of your marketing strategy.

How One Company is Using REAL people to market, with HUGE success!

Posted by Dr Sarah Farrant

The New York Times, a paper I usually have access to when I travel, said Zappos (a company which I LOVE by the way!) has been discovering the power of “real people” pitching shoes they like in online videos.

Here’s the news as it was written..

Zappos, owned by amazon.com, churned out 58,000 (yes you heard it right, 58,000) short videos in 2010 – most NOT featuring pro models, celebrities, made up people, instead it featured THEIR OWN employees, showing off the shoes, bags and clothing they like. Today 11 employees produce about 400 of these videos a day, in 5 mini studios inside the company’s warehouse. The typical employee going on camera is not made up TV ready by a make-up artist or wardrobe; she/he just jumps in from their work desk to the studio and presents.

Brilliant isn’t it!

While the use of video does boost sales for many items and real people videos outperform videos with professional models (except for very high end luxury items), the biggest benefit for Zappos is that there has been a reduction, sharp reduction, in the amount of merchandise refunds or exchanges.

Here is the lesson…

There are more ways to make money than just bumping up the price for your service or having other products to sell in your practice!

My suggestion…

Go purchase a flip camera (I travel with mine all the time) from the local gadget store, set up a little studio area – have fun with it – put some pictures as a back drop and let the people who use your services AND your employees record away. Point here…make them short – these are not 10 minute pieces. In fact 4 minute max they say is perfect!

You can always use the flip camera to do impromptu recordings as well. It doesn’t always have to be in the “studio”. These videos can then be sent via email to your practice members, they can be placed in your online newsletter all driving traffic to an area where they will see more!

As an example…

When I spoke at Sherman’s Lyceum this year, a chiropractor, Dr Chris, shared with me an innovative way to connect with new practice members. He said record a short video of yourself welcoming the new practice member to your practice, the team, and chiropractic and send it to them via email that day. This would replace the phone call. It is certainly a good marketing piece to test. But nothing is better than a multi-pronged approach to marketing so there will be times when you’ll want to have both, don’t throw out the baby with the bath water as they say!

If you would like assistance with innovative ideas for your marketing or assistance with tweaking a current one then please email Lotika, Client Concierge for Vital Practice Essentials on lotika@drsarahfarrant.com and we will send you the details on how to get your appointment scheduled.

What’s Your Gift? Are you prepared to take a look?

Posted by Dr Sarah Farrant

We get given so many gifts don’t we? Birthdays, Christmas, Easter, Anniversary’s, Mothers Day and Fathers Day, Kids Days, Family Days, but we too have so many more gifts that remain undelivered and hence unopened. These are the gifts inside of ourselves – our talent, our ability, our “reach”, our innate knowing – all there ripe for the opening.

There are, however, people who have accepted all their gifts – all opened, no more to come. They accepted the gift that life would always be “x” way and they are done, now living according to that gift they unwrapped and accepted.

And then there are others who continue to open a ready supply of gifts…their gifts… and in so doing they remove the wrap, shed layers and create an opportunity for their gift to shine; to be accepted not only by themselves but by others too. These people live according to progress and change and consistently allow an evolution in their life to take place. I am sure in your life you have met people who have said “Oh she is gifted, talented in “x” area” or “He is amazing, so talented and smart”

So what are your gifts? Do you know? I offer to you, that innately you know. The begging question is…are you prepared to ask the required questions to find out? And better yet are you prepared to trust in what you hear come back. Remember the Calumet Copper Mine and the man who listened, heard, trusted, took action and started digging? Well his life was changed forever; never to be what it was again. All because he unwrapped his gift of listening to himself and on that particular day he heard.

So what will your day be like TODAY or tomorrow?

Will you begin to live according to your innate knowing?

I suggest you unwrap yourself, layer by layer and create a new you. Use all of yourself to actualize your world and be guided by the voice inside to discover and utilize once and for all your unwrapped gifts.

If you would like assistance with peeling away your layers to access your gifts then please email Lotika, client concierge for Vital Practice Essentials on lotika@drsarahfarrant.com and we will send you the details on how to get your appointment scheduled! Don’t delay, ACT today!

What Hat Are You Wearing? Hopefully Not The One That Says “Grumpy”

Posted by Dr Sarah Farrant

There always appears to be a number of hats we wear either in life or in business. We make the choices according to what we love to do, read, interact with, teach, and share or what we lacked when growing up. In Edward de Bono’s book the Six Thinking Hats he outlined six different ways to think. In writing his book he has helped individuals think differently and stimulated group discussion. His approach provides an opportunity for groups of people to come together and think more effectively.

It has been many years since I read his book but over the past few months I have been doing some piecing together, research if you would like to call it that, well as “researchie” as a philosopher can get, of my own in relation to business being a reflection of our life.

In playing with the seven areas of life I came up with the following table which reflects the seven areas of our business and then more specifically the seven areas of practice. It shows how they so innately MAP together and mirror one another. I have written it purely so business people, like yourself, can see how connected our life is to our business. Oh, and I added some colour in for fun after being reminded of and inspired by Edward de Bono!

If you have any questions then please email them in. This is new and I am putting it together as more comes to light for me through reading, wondering and asking different questions!

Here are the seven (7) areas of life, business and practice and the corresponding colour…



LIFE COLOUR BUSINESS PRACTICE COLOUR
Spiritual White Philosophy Approach White: purifying thoughts
Mental Yellow Knowledge Education Yellow: activates memory
Vocational Red Art Clinical Red: action & confidence
Financial Black Money Cash Flow Black: potential & possibility
Familial Green Belonging Experience Green: relaxation
Social Orange Community Marketing Orange: socialisation
Physical Blue Physical Layout Blue: dependable

Want to have a little fun with your team? Well here’s an exercise, which will enable your team meetings to come alive …

  1. Print off this article
  2. Take it to your next team meeting
  3. Determine which person suits which hat
  4. Some might have two!
  5. Measure the size of the person’s head
  6. Go and buy some coloured hats…one for each person!

The hats become like the talking hat in Harry Potter one! What fun! But…

If you really do, amongst the fun, look to see the benefit in what I have identified for you here as the seven areas of business and practice you will no doubt be making sure that your Vital MAP – your Master Action Plan (others call it a policies and procedures manual…boring!) covers all of these areas enabling your practice to be connected. Now as chiropractors don’t we love that!

If you would like assistance with instigating or updating your Vital MAP or making changes to your existing one then please email Lotika, client concierge for Vital Practice Essentials on lotika@drsarahfarrant.com and we will send you the details on how to get your appointment scheduled!

Feeling Vulnerable?…Wondering If You’ll Get “There”? Perhaps It Has To Do With Your Horizon?

Posted by Dr Sarah Farrant

It was mother’s day just recently and I took a walk with my kids along our local beach (pictured here). It was a fabulous day, sun shining, water glistening and lots of people fishing. As I stood at the water’s edge watching our 3 kids chat to the fishermen it dawned on me that business success really is a horizon.

Let me explain…

Your Horizon

Let’s say you and I are standing at the water’s edge of my local beach – the one on the right here – looking out to the horizon where the water appears to meet the sky. You say to me gee it would be fun to get in a boat and head for the horizon and I agree! We head off to rent a boat, in we hop and out we go…towards the horizon.

But one consistent thing keeps on happening…as we feel we’re getting closer the horizon, the horizon keeps moving further out!

Have you ever noticed this when you have been in a boat?

When you look to establish goals for yourself in your business more often than not you’ll look to the ideal, the future, the horizon for what you want. Yet what you find actually happening as you appear to be moving closer to the horizon is it keeps moving! As a result you end up constantly coming up with this deficient feeling and illusion that you haven’t got “there”…yet!

In fact, you never end up getting there because you’re not stopping to see what’s actually taking place and celebrating those achievements; celebrating what is ACTUALLY taking place. What you end up doing is comparing yourself against where you are currently, actually to where you want to be…the horizon…that can never be reached because the benchmark just keeps moving as you get closer to it. What a vicious cycle you create for yourself!

Participating in the equine experience at Miraval really was a fabulous way to receive some insights into how I was approaching my horizon.

When I began the second activity the horse and I started walking instantly and then all of a sudden he stopped, he wouldn’t budge. I was looking at the horse, he was looking at me (well I thought he was!), I gazed at the horizon, picked a point and started to walk, problem was, the horse didn’t! I called over the facilitator doing the equine experience with me and asked her what different questions I could ask myself as to why I was moving and then all of a sudden stopped.

She made one golden comment…Look at me here. I looked at her, and I started walking again with the horse. I asked her what was different and she answered you focused on something. I replied with a very certain I was focused!

However here was the very clear difference…

I was focused on the horizon, you know the one that keeps moving! I just wasn’t focused at all on the dirt, the grass, the shrubs, the small trees, the large trees all laid out in front of me before even getting to the horizon. I was focusing directly on the horizon which had me change my focal point as I was moving closer to it. My facilitator instead had me focus on a stable, non moving object – which was her – and it worked. I began moving again.

This whole understanding of the horizon was a great opportunity for me to see where I was focusing and not focusing on in my businesses. It is no doubt important to have a grand vision and hold the space for it, but equally as important are the steps to get there you know…the dirt, the grass, the shrubs and so forth. And being able to hold that focus for each step is important for your progress.

After the experience I took some time to reflect and wrote down one sentence to captivate what took place…

“Celebrate where you are rather than compare where you are.”

A simple statement that is rarely done. So for now stop and check where you are. Where is your focus right now – is it on the dirt, grass, shrub, small tree, large tree or the horizon? Are you ticking the box and moving forward or are you stopping to acknowledge; to celebrate? Take a moment to say “Look how far we’ve come” after all Walt Disney said to have three celebrations a week!

I hear you ask…what could be our next celebration? Well perhaps it’s an equine experience!

When was the last celebration you had in your practice? What did you do? Let us know on our blog so others can celebrate along with you as well as get some ideas too!

How Far Are You Willing To Go To Protect Your Child?

Posted by Dr Sarah Farrant

It is an interesting story and one that has you left saying “Are You Serious?”

Detroit mother Maryanne Godboldo faces multiple felony charges and was being held on $500,000 bond after a 10-hour standoff with a heavily armed police SWAT team. Godboldo was protecting her 13-year-old daughter from unnecessary medication ordered by the state.

Godboldo’s daughter was born with a defective foot that required amputation of her leg below the knee, which led to Maryanne becoming a stay-at-home mother after her birth, according to Health Impact News Daily.

Is Your Child Connected?

Despite her health challenges, Arianna swam, sang, danced and played the piano. However, as the home schooled girl approached middle school age, she apparently wanted to start attending public school, and therefore had to “catch up” on immunizations the state insists are required under color of law.

According to her aunt, Penny Godboldo, the girl suffered an adverse reaction to the immunizations. “She began acting out of character, being irritated, having facial grimaces that have been associated with immunizations,” Penny told the Detroit News. Maryanne Godboldo sought help from the Children’s Center, an organization claiming to help families with at-risk children.

Godboldo told relatives the medications ordered by the doctor worsened symptoms, including behavioral problems. When Godboldo refused to give her child the prescribed medication, Child Protective Services (CPS) became involved. CPS obtained a warrant to remove the girl, but Maryanne reportedly refused to surrender the child to the state.

This situation is clearly showing, refusing to medicate your children with Big Pharma’s mind-altering drugs is now being treated as a felony crime.

Here are some additional facts as reported by Mike Adams…

  • Maryanne Godboldo is an African American mother of a teenager daughter. She lives in Detroit.
  • Child Protective Services (CPS) personnel attempted to kidnap Maryanne’s 13-year-old daughter. They accused her of not giving her child psychiatric medication prescribed by her doctor.
  • Maryanne says the medication caused side effects in her daughter and made her condition worse, which is why she refused to give her daughter the medication.
  • The medication was Risperdal, an antipsychotic medication approved to treat symptoms of schizophrenia is known for causing serious side effects such as abdominal pain, vomiting, aggression, anxiety, dizziness and lack of coordination. See a complete list of side effects of psychiatric medications from CCHR: (http://www.cchr.org)
  • When Maryanne refused to let CPS take her daughter away, CPS personnel then called the police, who then broke down her front door and attempted to raid her home to kidnap her daughter by force.
  • The police did NOT have a warrant or any court documents whatsoever granting them any right to enter Maryanne’s home, according to Godboldo’s attorneys.
  • Police say that after they smashed in the front door, Maryanne opened fire on them.
  • A SWAT team was then called in, carrying semiautomatic rifles and sniper gear. A 12-hour standoff ensued.
  • Maryanne eventually surrendered to the SWAT team, and the state took her daughter to a psychiatric hospital
  • Maryanne Godboldo now faces multiple felony charges: firing a weapon in a dwelling, felonious assault, resisting and obstructing an officer, and use of a firearm in the commission of a felony.
  • Community groups in Detroit are now rallying on behalf of the family there, shouting “Free Arianna”, her daughter.

What you are witnessing here with Maryanne Godboldo is the tyranny of the medical police state and Child Protective Services workers who are now front-line enforcers of Big Pharma’s deadly agenda to drug our children.

That this is happening is not just an assault on Maryann Godboldo, but an assault on our rights and freedoms as sovereign human beings. Do we not have the right to say NO to a medication we don’t want our children to take? Do we not have the right to protect our children? How did medication become something to be enforced with bullets and SWAT teams? And more importantly, how far will this go before it ends?

Thanks to Mike Adams of NaturalNews.com and Kurt Nimmo of Infowars.com for this ezine article.

P.S If you’re a chiropractor/health professional reading this then please support the people who are looking for a vital health professional in your area. To register you and your business click here

Are You a Chiropractic Chameleon?

Posted by Dr Sarah Farrant

I was sharing with you I had watched a film called A Knights Tale. And if you haven’t watched it please go check it out from your local DVD shop or online DVD distributor. It is a fabulous movie and we can draw many parallels of William Thatcher’s journey from commoner to nobility with what is currently happening in chiropractic and the movement taking place. It is wonderful to be apart of.

Telephone

What follows are insights from the movie and how they translate to you, your business, your practice members and the profession.

  1. William Thatcher had a vision, he was clear he wanted to be a knight. He believed that he would be. How clear are you on your vision?

  2. William Thatcher chose to do something different; to go against convention. It would appear that chiropractic is consistently doing this; going against what the majority say health is. Looking perhaps for acceptance from other professions and at times becoming the chamellion to fit in to a different model. William Thatcher didn’t care he stood true to himself.

  3. William Thatcher stood on his dime and didn’t waiver. His belief was so strong, at no time did he wish to give up even when people were telling him he should. He stood tall and believed he would become a knight. He fought for his spot when others told him it couldn’t be done.

  4. William Thatcher broke people’s illusions about becoming a knight. People saw only one way to get there. Just like chiropractic there are situations ripe for the taking in teaching people about health and where it comes from. William was masterful in identifying and grabbing the opportunity presented to him. Are you grabbing every opportunity to tell people about chiropractic and the truth about health?

  5. William Thatcher spoke a specific languageit’s call a lance…hello! William and the rest of his tribe spoke a very specific language, the language of knight’s. Afterall if he was going to be a knight then he would have to take on all aspects of being a knight. It is the same in chiropractic. If we are choosing to be chiropractors then speaking our own unique language is imperative to the congruency of the message. Are you attuning to the chiropractic language or are you using words that cross three professions – medical, alternative and chiropractic – mixing the message and confusing the people?

  6. William Thatcher was born to break the rules. So too is chiropractic, birthed to break the illusions and ruffle some feathers!

If you would like assistance with your language then contact Lotika, Client Concierge for Vital Practice Essentials for your FREE copy of “Building A Vital Vocab

Wondering How To Expand Your Reach?

Posted by Dr Sarah Farrant

In my bricks and mortar business and in my online/speaking business I incorporate many different business models. I use the internet, the telephone and live speaking to invite people into my work and then my work is delivered through the internet, the telephone and live trainings.

And…it is the same with our practice.

Telephone

We use teleclasses, drop in conference call times which are essentially designed around practice members coming to the call to have their questions about their health answered. So the call takes on a Q and A design. We also use internet resources and events.

Today however I want to focus on how I use the internet and the telephone. Stay tuned however for more on public presentations coming up in later articles.

Here are three ways I use the internet and the telephone to help new practice members and current practice members discover what we do and how it can benefit them.

Three Ways I Expand My Reach (and how you can too!)

  1. Bi-monthly calls. We use the telephone to host conference calls for our practice members. This is a way we can touch hundreds of people from the comfort of our home. There’s no need to suit up and step out which saves you time and travel! We design these calls to go deeper into health. They can ask any question but questions must be submitted in advance and are answered on a first come first serve basis. We set aside 90 mins for these calls and reserve the right to end early given the number of questions. These calls are in addition to our monthly presentation series.
  2. Live Presentations. We run live presentations as an event. We hire a local hall, make sure we have a lead up for marketing and invite practice members free. Practice members come to hear a guest speaker, myself, my husband or in the future our new associate! They are fabulous way to create an experience for your practice members which is what I am all about.
  3. My ezine. Yes number threee is my ezine. I love my ezine which is the name for the online newsletter/magazine. It’s such a great way I can serve people, get my work out into the world, and have the right people, just like you, get ongoing benefit from my expertise. As you’ve noticed, it’s also a way for me to keep you informed of my latest products and programs and recommend other people whom I think you’d want to know about. I highly recommend using an ezine in your business. It’s a great marketing tool, an excellent way to contribute and a fantastic leveraging tool when you want to start promoting other people in your community and have them promote you! So start an online ezine. Just as an aside here. We are all in bricks and mortar businesses and direct mail stilll out performs email, there is no doubt about that. However it is a way to remain connected and have them, as I like to say “stick” to your practice.

So if you want to start building your business and reach more peopel, consider adopting those three tools. They’ve truly made all the difference for me!

Are you inspired to use the Internet and the telephone to build your business? Let us know on our blog.

Parachuting Cats!

Posted by Dr Sarah Farrant

Parachuting Cats!I came across this piece of writing a while ago now, actually it was whilst I was going through Palmer and I recently found it again. It was written by a lady called Hunter Lovins who founded the Rocky Mountain Insitute in Colorado, USA. It is a story essentially about patch ups. It is my wish for you to share it with your practice members too.

Here is the writing by Hunter Lovins.

“In the early 1950’s, the World Health Organization was faced with the problem of malaria among the Dayak people in Borneo. They had an answer that was short, simple and wrong. Their plan was to spray DDT all over the place and kill the mosquitoes that carried malaria. The mosquito population declined, the incidence of malaria dropped, and the program was declared a success.

They discovered, however, that the roofs of the people’s houses were falling in on their heads. It seems that the DDT had poisoned wasps which fed off thatch eating caterpillars. Without the wasps, the caterpillars proliferated, they ate the thatch, and the roofs fell in.

The World Health Organization found it also had a worse problem because the DDT had built up in the food chain. It got into the insects, which were eaten by little lizard-like creatures called geckos, which were eaten by the cats. The cats died, the rats flourished, and the World Health Organization was faced with an outbreak of sylvatic plague and typhus. A situation the W.H.O. had, itself, created.

They were then obliged to parachute live cats into Borneo to try again to control the rat population.The lesson one should draw is that in many instances, our current problems are caused by prior solutions that were not thought out well enough. All things interact, often in ways we don’t understand. But at the same time, if we understand the interactions better, the solutions we come up with will go further than we might initially have thought. The solutions can then beget even more solutions”

Are you providing the opportunity for your practice members to see the longer term benefits of the chiropractic approach to health and life or are you and your team focused on the short term?

Internet Facts That May Change How You Do Business…

Posted by Dr Sarah Farrant

Internet Facts Are you ready to make some shifts in your business?

We spoke about playing a different game in the last ezine and how it’s okay to change tables and be different. I came across the following material from one of my business mentors and wanted to provide it here for you all. It has to do with the internet. We all know the internet has changed our lives there is certainly no denying that and the internet has made more millionaires than any other form of media.

The internet is now society’s meeting place to find out what is happening in our own back yard, in other parts of the world and with friends and family in long distant places. It is certainly great to be on the internet. I am on it with Vital Practice Essentials and Vital Moms. But you want to make sure too that you are not spending thousands of dollars on a website when perhaps this isn’t where your clients are coming from – that wouldn’t be a good strategic move towards playing a different game, in fact it would be a sinking pit for your hard earned money.

The internet is a business and playing there means making sure you have a business plan in place to have the success you are wanting not just a “business front” so to speak. Seeing we all have businesses which are bricks and mortar and seeing how the internet and social media has an impact on our bricks and mortar business I wanted to share the following stats with you. I thought they were very interesting!

From October 2009 to October 2010

  • Facebook posted a 22% increase in unique users
  • Twitter up only 1%
  • LinkedIn lost 5%
  • MySpace lost 21%
  • Total visitors to all social networking sites during this period increased 0.6% to 148 million,
  • Visitors to professional/business networking sites decreased by 3% to 18.9 million.
  • 24% of Americans who fequently shop online say they increased the amount of time spent doing so during 2009 and 2010.
  • 17% reported less time shoping online
  • 50% said they spent about the same time shopping online
  • Those aged 18-34 are 4 x more likely to spend significant amounts of time shopping online then older consumers
  • Those aged 55+ voiced their #1 complaint as sites that do not provide access by phone to human customer services
  • 21% of Americans have never accessed the internet!

How can you use these facts to change how you do business and perhaps play a different game?

Let us know your thoughts by adding your comments below!

Sources: Compete.com; Harrisinteractive.com; pew research center

The Nerve System

Posted by Dr Sarah Farrant

The Nerve SystemIf we take a closer look at the nerve system – the body’s communicating system – we notice a series of intricate and well-designed wires leading in many different directions. To the untrained eye it would seem chaotic, but the body knows what to do every time, one hundred percent of the time, provided there is no interference. There are thousands upon thousands of nerves, all of which come together at the base of the skull to form the spinal cord. There are thirty-three pairs of nerves coming from the cord itself and each branches with other nerves in order to innervate all the cells, tissues, organs and systems of the body. This then creates one hundred percent coordinated function, which further enables the expression of health to take place. If we look closely at the cellular level we see twelve different nerve fibers innervating it. Remember, this is only at the cellular level. Furthermore, there is an average of 100,000 synaptic endings for every nerve fiber. There are, therefore, over 1.2 million nerve endings that are constantly hooking up in various intricate ways to innervate one cell. The body truly is ingenious in design and the more I learn about it the more I am humbled by the intelligence that runs it.

The spinal cord itself is an extremely delicate structure and therefore needs protection. The wisdom of the body decided to encase the most delicate structure of all in a moveable bony structure called the skull. The wisdom – the innate intelligence – didn’t stop at encasing just the brain but also realized the cord and initial part of the nerves needed protection, and so further developed the individual moveable bones (vertebra) of the spinal column.

Now that we know how intricate the system is, you probably have also figured out the importance of keeping the communication system free of interference so that proper functioning and expression of health can take place. Remember, nature needs no help, just no interference.

Why Chiropractic? Part 2

Posted by Dr Sarah Farrant

Why Chiropractic?D.D. Palmer founded the idea of specific spinal adjustments introduced to the body in order to create optimum states of health. In the beginning Chiropractic wasn’t about “Treating” back pain for which is has now become known, much to the detriment of the profession and what its possibilities are. D. D. Palmer, said “Chiropractic was founded on tone…the sole purpose of Chiropractic is to reunite man the physical with man the spiritual.”

Chiropractic has always been about connecting and reconnecting the individual (physical man) to the innate wisdom within (spiritual man) that exists within every living thing. When that connection and reconnection occurs, any and all things are possible, your perception of your world and the world that is around you changes. Most importantly, however, growth and transformation is possible.

I remember when I was studying physical education at college, I thought I knew all about the body and, granted, I knew more than some people. I thought I knew how the body worked. I thought it was all based on the muscular system. How misinformed I was. It wasn’t until I set myself up as personal trainer and had such clients as NBL basketball players, Australian Touch Football players and the World Aerobic champions, that I first had my exposure to another health approach.

At first I felt rather threatened and intimidated. These people were doctors, but somehow I thought they didn’t know what they were talking about. I certainly didn’t think the body needed to be adjusted. My philosophy at the time was the complete opposite of where I find myself today and this is what I have found to be the difference: people who choose the mechanistic route become passive participants in their ability to express health. The doctor is the active participant and has the answers, the knowledge and the control over the patient. The passive participant is told germs create disease and as such are to be gotten rid of, destroyed. Vaccines were introduced to conquer all microbes and supposedly “protect” the victim, the passive participant. The mechanistic model educates people to rely on others “health” which in turn creates an understanding that their own bodies don’t know how to heal themselves.

Do you think your body can heal itself? Or do you know you can. There is a difference!

Why Chiropractic? Part I

Posted by Dr Sarah Farrant

The time was the 1800s. The industrial revolution was well underway. Why Chiropractic? Factories were ablaze with smoking chimney stacks and people were certainly optimistic about their futures. In Davenport, Iowa, a little town on the Mississippi, boats were delivering cargo and picking up material to take elsewhere. In this bustling town a discovery was about to emerge, a discovery that would change the direction of health care in the immediate present and foreseeable future. A discovery so great that people’s lives would change as a result. Some would embrace and integrate this new understanding whilst others would be challenged and threatened and as a result try and stop the spread of this vital truth.

A young gentleman by the name of Daniel David Palmer (later to become known as “D.D”) had an office in the Ryan building in downtown Davenport. He was working as a magnetic healer at the time and was about to discover one of the world’s best-kept secrets. The building’s janitor shared with D.D. he had been deaf for 17 years and when D.D. offered to check the young janitor, he found a displaced vertebra. D.D. offered to adjust the displaced vertebra and with Harvey Lilliard’s permission he set about doing just that. After the adjustment, Harvey Lilliard shared with D.D. that he could hear once again the sound of the horse and cart over the cobbled roads. Within a week, as story goes, Harvey had his hearing restored. Although the act of replacing displaced vertebra into their proper position had been practiced across the globe for hundreds and hundreds of years, it was D. D. Palmer who was the first person to write about the connection between nerve system interference and the functioning of the body.

Chiropractors are taught that the nerve system is the master system of the body. It innervates all the cells, tissues, organs, and systems. This philosophy has not changed today.

The vitalistic (chiropractic) and the mechanistic (medicinal) approach to health became more prominent in the 1800s and these two approaches became the dominating health professions. But it was in 1895 when Chiropractic arrived on the health scene with a very different message.

Stay tuned for part 2…

More Profit In Your Pocket By Playing A Different Game!

Posted by Dr Sarah Farrant

Are you wanting to put more profit in your pocket? If so, what steps or strategies do you have in place to make sure it happens? One of the ways to get there is by playing a different game. What do I mean by that?
More Profit In Your Pocket By Playing A Different Game!
Well let me explain a little more…

Back in 2000 myself, Randall and my mum and dad went to Las Vegas for a week. We had a ball and all agreed it was the best holiday we had all had together. As we walked through the plethora of casinos I was mesmerised by the people playing poker. Now I am not a casino player but I watched and learned some valuable business lessons during this time. …

  • I watched people approach various tables and selectively choose which one to stop at.
  • I watched people observe other players, see in what position those players were in and if the person thought what they brought to the game was unique enough and could win, they played.
  • People had enough bank roll for the risks they were taking.
  • The player with the most stamina and focus usually won.
  • The player surrounded themselves with talented players.
  • If it wasn’t going their way, they played a different game!

Do these ring a bell for your business?

There really are so many “places” where you can focus your business – women, pregnant women, mothers, children, sports, elderly, business men, teenagers. It really is endless. The important point however is to establish a focus that is right for YOU and play the game you want to play. And if it’s not working then it is okay to play differently, to be adaptable. Establish the rules and the focus for yourself. We can really learn so much about business from watching the players at casinos.

The idea is to make sure in whatever game you are playing…

  • you bring all of yourself to that game and establish yourself as distinctly different,
  • you have enough business cash reserve to play well,
  • you remain focused and keep the bright shiny objects at bay,
  • you make sure the talented players are on your team in a mentoring capacity or a team player capacity and,
  • you establish an exit plan if you want to play a different game.

The main reason businesses go under is because of an inability to adapt and quickly respond to change!

Remember our friend Einstein said insanity is doing the same thing over and over again expecting a different result. So, if you’re paralysed with doing the same thing over and over again and you’re expecting a different result each time, then isn’t it time to play a different game? To get clear and focused somewhere else? If you do, no doubt you will put more profit in your pocket!

What Service Are You Providing…Hopefully More Than Customer Service?

Posted by Dr Sarah Farrant

Your business and the growth of your business has a cap on it according to how vast your personal growth is and the steps you are taking to expand it. I mentioned two books I had recently devoured and emphasised that they have one thing in common – customer service. What Service Are You Providing

I know you are probably going customer service I know all there is to know about that…you just make sure people are polite, humble and grateful whilst giving them what they want…right? Well not really. That certainly is part of it but not the big part of it. For me there is something alluring about being involved either creatively or via ownership in something where the sole purpose is to create an experience and an emotional journey for people. In previous Vital Communications articles I’ve mentioned for instance the Disney Experience and how there are vast differences between Disneyland and Disneyworld. Walt certainly built an experience that elicits an emotional journey for people at Disneyworld. But lets look at another example, an example that had this company create their own experience for people and not mechanistically go by what everyone else was doing.

When Southwest Airlines first started, they did not see their customer scope, their customer experience as limited to just existing airline travelers, which was at the time what all the other airlines where doing and continue to do. Instead, they chose to provide service to all the people who traveled by Greyhound bus or by train. They literally deisgned their business around this one focused difference, using smaller airport locations outside of major cities avoiding the standard “hub” approach of most major airlines. They also offered shorter flights at cheap prices and fun flights and made it easy for customers to change flights without paying huge penalties. And part of their service was to turn their planes around at airports as fast as possible. They succeed because they decide to play a different hand, different than all the other airlines are playing. It’s a great example isn’t it.

Customer service is not a department, it’s your entire company, your entire business. It infillrates everything and helps form your business experience. It just so happens your business experience is happening concurrently with your customer service experience and in the end shapes your company.

So here are some questions to answer about you and your team…

  1. Are you creating an evolving company or a revolving company? Historically companies that get into trouble are the ones that cannot adapt to change and respond quickly enough. Can you respond?
  2. Are you willing to make short term sacrifices (including revenue and profit) for long term gain whilst protecting your company culture and experience?
  3. What is your company culture?
  4. What is your company experience?
  5. Are you trusting your employees to provide great customer service or are you mechanically telling them what to do, including providing scripts?
  6. Are there customers who are rude to your employees? If so have you let those customers move on?
  7. Are you letting your employees think out side of the box?
  8. Are you allowing your employees to do whatever it takes to keep a client however unusual or bizzare the situation?

I had an experience just a day ago actually where American Airlines lost my luggage. I went to the baggage area and reported my suitcase lost and ran into a problem – I was leaving the next day to return home and they were saying I wouldn’t receive it in time. To cut a long story short they were unwilling, because of company policy restrictions, to do whatever it took to think outside of the box so I could leave as a satisfied AA client. I ended up telling them how to think outside of the box, do this first, call here next, ask this question. I was a little irritated lets say! Eventually I got my luggage back but only because I, the customer, persisted. Shouldn’t it be the other way, enabling the cusomter to be at ease with the situation AND having a company policy that empowers emplyees to do whatever it takes – however creative or bizzare – to keep the client. After all it costs more to get a new client that it does to keep an existing one!

What Is So Attractive About ACTION?

Posted by Dr Sarah Farrant

Did you know thousands of people walked over the Calumet Copper Mine in Michigan without ever discovering it? Literally thousands of people. Then one day, just one man, on his own, got busy picking away at the earth and found it. Was he lucky? Well those in a mechanistic world would think so. But what he did that day over everybody else that had walked that same path was to stop and take ACTION. He listened to his inner voice, lifted his pick and started.
What Is So Attractive About ACTION?
I wonder how many times you’ve stepped over opportunities because your will was paralysed, or you assumed you were unable, or you didn’t have the finances, or you spent too much time procrastinating about the procrastination. Is that you? Are you passing up your piece of the ACTION for a life of frustration, floundering and financial disasters?

The number one quality of a person in ACTION is ATTRACTION…the last 6 letters spell it out!

Simply put when we are in ACTION we are attractive. Doors open where we previously thought they were shut and people pop out of the “wood work” to assist us in keeping the momentum going. There is a general ease that starts to happen as the momentum is building. Leonardo Da Vinci sums it up well…

“It has long since come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened to do things.”
- Leonardo Da Vinci

Here are just three tips to get you from INACTION to ACTION and all the way to ATTRACTION…

1) Make a choice. Life is not happening to you. You are the captain of your own ship; you get to set the sail.

2) Watch out for the mechanistic “What If’s” they certainly play with your mind and can keep you in a procrastinated state.

3) De-clutter your practice, business, study, house, bedroom and pantry cupboards. Stop carrying the extra burden around!

You know YOU ARE standing on your own Calumet Mine right now, without knowing it, without realizing it, in whatever position you are filling. Dig down and see what is under the surface of your position…you just might be surprised that your own mine exists!

The question is… Are you ready to take the ACTION to see?

Do You Create Your Reality? If So, Does That Include Your Genetic Expression?

Posted by Dr Sarah Farrant

Do You Create Your Reality?Some people come into our practice with a plethora of “things” happening within their body. For those that do there is generally a theme to their conversation and it has to do with “genetics”. I wish I had a dollar for every time a person has said to me, “My mother/father is _________(fill in the gap)… it runs in my family”.

It has been my observation that people have been indoctrinated with the idea that they have no ability to change themselves. (See chapter ___ of The Vital Truth). They see themselves as victims unto their bodies and their circumstances. People are constantly told they are their parents and as a result live a life of medications. The only ones who benefit are the pharmaceutical companies that have another avenue through which to sell their products. Companies constantly advertise, “Take this to help reduce the symptoms of reflux, sinusitis, heart disease etc…” Companies have even introduced vaccines to accommodate for the possibility of something occurring in your body i.e. cervical cancer. “Let’s get it before it becomes a problem” is often the unsung motto.

Genes are activated by perceptual signals sent by the brain to the cells, tissues and organs. This is the latest in the research of biological consciousness by Dr. Bruce Lipton. Dr. Lipton, a renowned cell biologist, writes about the cell’s hereditary units called chromosomes. In every cell nucleus there are 46 chromosomes, 23 from the mother’s egg and 23 from the father’s sperm. At the core of each chromosome is a long thread of DNA that represents the genes. Surrounding the DNA strand is a protein coat. The only way a gene can be expressed is if the protein coat is removed. This protein coat is removed via the interaction with environmental signals provided via the nerve system in response to thoughts. If we truly believe the indoctrination that our genes rule us, we will create what we fear the most. What we put our minds to creates our reality! As Aristotle says, “We are we what we repeatedly do.” These indoctrinated thoughts then enable a self-fulfilling prophecy to be created.

If you’ve been following along with my blogs you would have read thus far about health expressions, health approaches, the power of your innate intelligence, what is health and where it comes from, can you see how ridiculous this sounds – putting something into the body from the outside to create health? Whole communities these days are being checked to see if they have a gene for this, that or the other disempowering people and keeping them a victim unto their own body. Remember from past blogs our innate knowing is not creating a health challenge in spite of us – we create it for the opportunity to do our life differently, to ask different questions.

Are you prepared to live the life of your dreams NOW?

Posted by Dr Sarah Farrant

Are you prepared to live the life of your dreams NOW? There really are many ways to live your life but there are few that will contest that there are many ways to run your business. In fact there are true and tested ways that, if soundly followed, will enable you to establish a profitable business and contribute handsomely to the life of your dreams. But you have to be prepared to look inside – yourself and your business. And, there are many ways to do this. Just look at the number of books on the business shelves at Borders, Barnes and Noble and other such stores. But, there are business principles that I will share with you here that don’t cost the earth, in fact cost nothing, and by merely implementing them and following through with them will enable you to build a profitable business.

Here are seven points to have in place and remember all of these COST YOU NOTHING!

1) Begin preparing and planning for your business growth. Business planning isn’t a single event in the life of your business. It doesn’t matter what stage your business has reached in its growth cycle – whether it is growing as planned, is having problems, or even moving away from its core business – you must regularly revisit, review and refine all the processes involved in creating and carrying out your business plan. A business plan is the formal structure upon which to build your business. It enables you to:

• Document each stage of your businesses growth.

• Make periodic assessments of each area of your business.

• Make a smooth transition at each stage of growth.

2) Create a structure where each team member knows what area of the business they are responsible for. Agreements are made as to the process to be adopted and the timetable to complete the plan.

3) Know your business. What business are you really in? Lots of people say they are chiropractors and I get that I am one too. But let’s take this one step further. A mentor of mine said to me everyone is in the business of marketing! He would say chiropractors are marketers they are just marketing using the chiropractic message or the health message. So know your business and know what line of business you are in. It makes all the difference to become and remain the master of your ship.

4) Collect information and gather data. Your practice members or clients are of huge value to you. When you start to realize the cost of gaining a new client you will soon begin to realize the true value of the people you already have. Find out as much about them as you can – where do they predominately live, income level, disposable income level, number of children, employed or business owner, religion. All this data makes for great opportunities in the market place when you know who your ideal client is. This one is highlighted…KNOW YOUR IDEAL CLIENT!

5) Analyze your facts. Look at your businesses patterns. Just like we look for patterns and changes in people as they progress through care and create the opportunities to change their life so too do we do this in our business. Look for the patterns in the monthly reports you run so you can maximize your opportunities!

6) Plan your future.

• Create a Vision – where you want your business to be then

• Look at the Mission the steps to how the vision will be achieved.

• Next set the monthly Objectives for instance number of new practice members

• Create broad statements or Strategies as to how the objectives will be met.

7) Give ownership. Ensure your team members have a feeling of ownership. Consistently update and/or change the area of “ownership” as the positions on the team change and new people come into the business or existing members change positions.

To balance this all out I want you to also see what some of the pitfalls are and how these can lead to setting yourself up to fail:

• Your plans are always short term.

• You want to create a profitable business but you’re not prepared to DO WHATEVER it takes to get there.

• There is no inbuilt accountability for yourself or your team.

• Team members are not in the loop.

• There is no vision.

• You’re unable to read a report.

• You are blind to the weaknesses in your business.

• You don’t monitor, update or implement existing or new information.

• Your agreements are not implemented.

So I will pose this question to you again… “Are You Prepared To Look Inside Yourself, To Create A Business That Is Profitable So You Can Live The Life of Your Dreams? And are you willing to do what it takes to get there?

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