Internet Facts That May Change How You Do Business…
Are you ready to make some shifts in your business?
We spoke about playing a different game in the last ezine and how it’s okay to change tables and be different. I came across the following material from one of my business mentors and wanted to provide it here for you all. It has to do with the internet. We all know the internet has changed our lives there is certainly no denying that and the internet has made more millionaires than any other form of media.
The internet is now society’s meeting place to find out what is happening in our own back yard, in other parts of the world and with friends and family in long distant places. It is certainly great to be on the internet. I am on it with Vital Practice Essentials and Vital Moms. But you want to make sure too that you are not spending thousands of dollars on a website when perhaps this isn’t where your clients are coming from – that wouldn’t be a good strategic move towards playing a different game, in fact it would be a sinking pit for your hard earned money.
The internet is a business and playing there means making sure you have a business plan in place to have the success you are wanting not just a “business front” so to speak. Seeing we all have businesses which are bricks and mortar and seeing how the internet and social media has an impact on our bricks and mortar business I wanted to share the following stats with you. I thought they were very interesting!
From October 2009 to October 2010
- Facebook posted a 22% increase in unique users
- Twitter up only 1%
- LinkedIn lost 5%
- MySpace lost 21%
- Total visitors to all social networking sites during this period increased 0.6% to 148 million,
- Visitors to professional/business networking sites decreased by 3% to 18.9 million.
- 24% of Americans who fequently shop online say they increased the amount of time spent doing so during 2009 and 2010.
- 17% reported less time shoping online
- 50% said they spent about the same time shopping online
- Those aged 18-34 are 4 x more likely to spend significant amounts of time shopping online then older consumers
- Those aged 55+ voiced their #1 complaint as sites that do not provide access by phone to human customer services
- 21% of Americans have never accessed the internet!
How can you use these facts to change how you do business and perhaps play a different game?
Let us know your thoughts by adding your comments below!
Sources: Compete.com; Harrisinteractive.com; pew research center