There are a lot of people in the advertising industry who hate this.

It’s the same as students who hate tests or athletes who don’t want to look at the scoreboard.

Some people don’t like the accountability of measured results. Many advertising types prefer to talk about vague terms such as “creativity” or “visual impact.” Bring up the subject of results and they often look like scared rabbits. Frankly, I love measured results. It can be tough on the ego at times. But it eliminates a lot of guesswork and helps assure that campaigns are effective. After all, marketing should be a bottom-line activity.

Recently, we conducted some tests using local Facebook ads and I’d like to share the results.

The technique we used is called “split testing.”

Split testing is a powerful strategy for increasing the effectiveness of advertising. Two versions of an ad are created. One half of your target group see one version of an ad, the other half sees the alternate version. By tracking the number of responses you can determine which ad is more effective. You then use the one that generates the best results in your future advertising. Split testing can help compare different selling appeals, prices, and just about any aspect of your product or service.

By using Google or Facebook ads, you can get results quickly and with a minimum amount of money being invested. In this case, the client was a dental practice looking to attract new patients. The service being offered was a teeth-whitening program.

TEST NUMBER ONE

For the first test, identical headlines and body copy were used. What was being tested was the image. In one, we focused on a close up of woman with an attractive smile. The second image was a close up of just a beautiful smile. Which do you think did a better job of attracting people who wanted to whiten their teeth? Here are the two options that were tested:

Result: The ad with the full face pulled 400% better than the ad with just the close-up of the smile.

TEST NUMBER TWO

The next test compared two different headlines. The first used the “A Whiter Smile For Summer” headline. The second used “Whiten Your Smile for $99.” Again, the only difference between the two ads was the headline. Which do you think got better results?

Results: The headline “Whiten Your Smile for $99″ pulled 53% better than the headline, “A Whiter Smile For Summer.” It appears that bringing the specific price up into the headline added a “deal” factor to the ad that made it more compelling. This then became our new winner and the ad to beat. (This is called “the control” in direct response advertising terms.)

TEST NUMBER THREE

For the next test, we compared an image of a pleasant older couple against our control. All other factors were kept the same. Would both a man and woman with great smiles generate more responses than a single woman?

Results: Again, the image with the smiling woman produced better results, yielding a 58% better response rate. At this point we decided we should give the smiling woman a name. We decided on “Melissa.” It was much easier than constantly saying “the pleasant, smiling, blonde woman.”

TEST NUMBER FOUR

Next, Melissa had to defend her top spot against an attractive younger woman. Again, the only difference was the image. All other factors were kept the same.

Results: The new woman did quite well, out pulling all of our other tested ads. However, she was unable to do better than Melissa. Melissa out pulled the challenger by 47%. So, as our “control” Melissa continues to run.

TESTING – THE KEY TO RESULTS

One thing that becomes crystal clear through testing is that different selling messages and images get different results. If you are not tracking your results and testing new appeals, you are not getting the best yield from your marketing.

By using tools such as Google Adwords or Facebook, it is possible to get tangible results in days. They are very fast tools for measuring the effectiveness of different ads. By building on what works best, you can enhance the results your marketing generates (like what Richard did here). The best way to know what works is to test and measure your results. If you haven’t done so already, make testing a key part of your marketing strategy.

The New York Times, a paper I usually have access to when I travel, said Zappos (a company which I LOVE by the way!) has been discovering the power of “real people” pitching shoes they like in online videos.

Here’s the news as it was written..

Zappos, owned by amazon.com, churned out 58,000 (yes you heard it right, 58,000) short videos in 2010 – most NOT featuring pro models, celebrities, made up people, instead it featured THEIR OWN employees, showing off the shoes, bags and clothing they like. Today 11 employees produce about 400 of these videos a day, in 5 mini studios inside the company’s warehouse. The typical employee going on camera is not made up TV ready by a make-up artist or wardrobe; she/he just jumps in from their work desk to the studio and presents.

Brilliant isn’t it!

While the use of video does boost sales for many items and real people videos outperform videos with professional models (except for very high end luxury items), the biggest benefit for Zappos is that there has been a reduction, sharp reduction, in the amount of merchandise refunds or exchanges.

Here is the lesson…

There are more ways to make money than just bumping up the price for your service or having other products to sell in your practice!

My suggestion…

Go purchase a flip camera (I travel with mine all the time) from the local gadget store, set up a little studio area – have fun with it – put some pictures as a back drop and let the people who use your services AND your employees record away. Point here…make them short – these are not 10 minute pieces. In fact 4 minute max they say is perfect!

You can always use the flip camera to do impromptu recordings as well. It doesn’t always have to be in the “studio”. These videos can then be sent via email to your practice members, they can be placed in your online newsletter all driving traffic to an area where they will see more!

As an example…

When I spoke at Sherman’s Lyceum this year, a chiropractor, Dr Chris, shared with me an innovative way to connect with new practice members. He said record a short video of yourself welcoming the new practice member to your practice, the team, and chiropractic and send it to them via email that day. This would replace the phone call. It is certainly a good marketing piece to test. But nothing is better than a multi-pronged approach to marketing so there will be times when you’ll want to have both, don’t throw out the baby with the bath water as they say!

If you would like assistance with innovative ideas for your marketing or assistance with tweaking a current one then please email Lotika, Client Concierge for Vital Practice Essentials on lotika@drsarahfarrant.com and we will send you the details on how to get your appointment scheduled.

There always appears to be a number of hats we wear either in life or in business. We make the choices according to what we love to do, read, interact with, teach, and share or what we lacked when growing up. In Edward de Bono’s book the Six Thinking Hats he outlined six different ways to think. In writing his book he has helped individuals think differently and stimulated group discussion. His approach provides an opportunity for groups of people to come together and think more effectively.

It has been many years since I read his book but over the past few months I have been doing some piecing together, research if you would like to call it that, well as “researchie” as a philosopher can get, of my own in relation to business being a reflection of our life.

In playing with the seven areas of life I came up with the following table which reflects the seven areas of our business and then more specifically the seven areas of practice. It shows how they so innately MAP together and mirror one another. I have written it purely so business people, like yourself, can see how connected our life is to our business. Oh, and I added some colour in for fun after being reminded of and inspired by Edward de Bono!

If you have any questions then please email them in. This is new and I am putting it together as more comes to light for me through reading, wondering and asking different questions!

Here are the seven (7) areas of life, business and practice and the corresponding colour…

Want to have a little fun with your team? Well here’s an exercise, which will enable your team meetings to come alive …

1. Print off this article
2. Take it to your next team meeting
3. Determine which person suits which hat
4. Some might have two!
5. Measure the size of the person’s head
6. Go and buy some coloured hats…one for each person!

The hats become like the talking hat in Harry Potter one! What fun! But…

If you really do, amongst the fun, look to see the benefit in what I have identified for you here as the seven areas of business and practice you will no doubt be making sure that your Vital MAP – your Master Action Plan (others call it a policies and procedures manual…boring!) covers all of these areas enabling your practice to be connected. Now as chiropractors don’t we love that!

If you would like assistance with instigating or updating your Vital MAP or making changes to your existing one then please email Lotika, client concierge for Vital Practice Essentials on lotika@drsarahfarrant.com and we will send you the details on how to get your appointment scheduled!

It was mother’s day just recently and I took a walk with my kids along our local beach (pictured here). It was a fabulous day, sun shining, water glistening and lots of people fishing. As I stood at the water’s edge watching our 3 kids chat to the fishermen it dawned on me that business success really is a horizon.

Let me explain…

Let’s say you and I are standing at the water’s edge of my local beach – the one on the right here – looking out to the horizon where the water appears to meet the sky. You say to me gee it would be fun to get in a boat and head for the horizon and I agree! We head off to rent a boat, in we hop and out we go…towards the horizon.

But one consistent thing keeps on happening…as we feel we’re getting closer the horizon, the horizon keeps moving further out!

Have you ever noticed this when you have been in a boat?

When you look to establish goals for yourself in your business more often than not you’ll look to the ideal, the future, the horizon for what you want. Yet what you find actually happening as you appear to be moving closer to the horizon is it keeps moving! As a result you end up constantly coming up with this deficient feeling and illusion that you haven’t got “there”…yet!

In fact, you never end up getting there because you’re not stopping to see what’s actually taking place and celebrating those achievements; celebrating what is ACTUALLY taking place. What you end up doing is comparing yourself against where you are currently, actually to where you want to be…the horizon…that can never be reached because the benchmark just keeps moving as you get closer to it. What a vicious cycle you create for yourself!

Participating in the equine experience at Miraval really was a fabulous way to receive some insights into how I was approaching my horizon.

When I began the second activity the horse and I started walking instantly and then all of a sudden he stopped, he wouldn’t budge. I was looking at the horse, he was looking at me (well I thought he was!), I gazed at the horizon, picked a point and started to walk, problem was, the horse didn’t! I called over the facilitator doing the equine experience with me and asked her what different questions I could ask myself as to why I was moving and then all of a sudden stopped.

She made one golden comment…Look at me here. I looked at her, and I started walking again with the horse. I asked her what was different and she answered you focused on something. I replied with a very certain I was focused!

However here was the very clear difference…

I was focused on the horizon, you know the one that keeps moving! I just wasn’t focused at all on the dirt, the grass, the shrubs, the small trees, the large trees all laid out in front of me before even getting to the horizon. I was focusing directly on the horizon which had me change my focal point as I was moving closer to it. My facilitator instead had me focus on a stable, non moving object – which was her – and it worked. I began moving again.

This whole understanding of the horizon was a great opportunity for me to see where I was focusing and not focusing on in my businesses. It is no doubt important to have a grand vision and hold the space for it, but equally as important are the steps to get there you know…the dirt, the grass, the shrubs and so forth. And being able to hold that focus for each step is important for your progress.

After the experience I took some time to reflect and wrote down one sentence to captivate what took place…

“Celebrate where you are rather than compare where you are.”

A simple statement that is rarely done. So for now stop and check where you are. Where is your focus right now – is it on the dirt, grass, shrub, small tree, large tree or the horizon? Are you ticking the box and moving forward or are you stopping to acknowledge; to celebrate? Take a moment to say “Look how far we’ve come” after all Walt Disney said to have three celebrations a week!

I hear you ask…what could be our next celebration? Well perhaps it’s an equine experience!

When was the last celebration you had in your practice? What did you do? Let us know on our blog so others can celebrate along with you as well as get some ideas too!

I was sharing with you I had watched a film called A Knights Tale. And if you haven’t watched it please go check it out from your local DVD shop or online DVD distributor. It is a fabulous movie and we can draw many parallels of William Thatcher’s journey from commoner to nobility with what is currently happening in chiropractic and the movement taking place. It is wonderful to be apart of.

What follows are insights from the movie and how they translate to you, your business, your practice members and the profession.

1. William Thatcher had a vision, he was clear he wanted to be a knight. He believed that he would be. How clear are you on your vision?




2. William Thatcher chose to do something different; to go against convention. It would appear that chiropractic is consistently doing this; going against what the majority say health is. Looking perhaps for acceptance from other professions and at times becoming the chamellion to fit in to a different model. William Thatcher didn’t care he stood true to himself.




3. William Thatcher stood on his dime and didn’t waiver. His belief was so strong, at no time did he wish to give up even when people were telling him he should. He stood tall and believed he would become a knight. He fought for his spot when others told him it couldn’t be done.




4. William Thatcher broke people’s illusions about becoming a knight. People saw only one way to get there. Just like chiropractic there are situations ripe for the taking in teaching people about health and where it comes from. William was masterful in identifying and grabbing the opportunity presented to him. Are you grabbing every opportunity to tell people about chiropractic and the truth about health?




5. William Thatcher spoke a specific language… it’s call a lance…hello! William and the rest of his tribe spoke a very specific language, the language of knight’s. Afterall if he was going to be a knight then he would have to take on all aspects of being a knight. It is the same in chiropractic. If we are choosing to be chiropractors then speaking our own unique language is imperative to the congruency of the message. Are you attuning to the chiropractic language or are you using words that cross three professions – medical, alternative and chiropractic – mixing the message and confusing the people?




6. William Thatcher was born to break the rules. So too is chiropractic, birthed to break the illusions and ruffle some feathers!

If you would like assistance with your language then contact Lotika, Client Concierge for Vital Practice Essentials for your FREE copy of “Building A Vital Vocab”

In my bricks and mortar business and in my online/speaking business I incorporate many different business models. I use the internet, the telephone and live speaking to invite people into my work and then my work is delivered through the internet, the telephone and live trainings.

And…it is the same with our practice.

We use teleclasses, drop in conference call times which are essentially designed around practice members coming to the call to have their questions about their health answered. So the call takes on a Q and A design. We also use internet resources and events.

Today however I want to focus on how I use the internet and the telephone. Stay tuned however for more on public presentations coming up in later articles.

Here are three ways I use the internet and the telephone to help new practice members and current practice members discover what we do and how it can benefit them.

Three Ways I Expand My Reach (and how you can too!)

1. Bi-monthly calls. We use the telephone to host conference calls for our practice members. This is a way we can touch hundreds of people from the comfort of our home. There’s no need to suit up and step out which saves you time and travel! We design these calls to go deeper into health. They can ask any question but questions must be submitted in advance and are answered on a first come first serve basis. We set aside 90 mins for these calls and reserve the right to end early given the number of questions. These calls are in addition to our monthly presentation series.
2. Live Presentations. We run live presentations as an event. We hire a local hall, make sure we have a lead up for marketing and invite practice members free. Practice members come to hear a guest speaker, myself, my husband or in the future our new associate! They are fabulous way to create an experience for your practice members which is what I am all about.
3. My ezine. Yes number threee is my ezine. I love my ezine which is the name for the online newsletter/magazine. It’s such a great way I can serve people, get my work out into the world, and have the right people, just like you, get ongoing benefit from my expertise. As you’ve noticed, it’s also a way for me to keep you informed of my latest products and programs and recommend other people whom I think you’d want to know about. I highly recommend using an ezine in your business. It’s a great marketing tool, an excellent way to contribute and a fantastic leveraging tool when you want to start promoting other people in your community and have them promote you! So start an online ezine. Just as an aside here. We are all in bricks and mortar businesses and direct mail stilll out performs email, there is no doubt about that. However it is a way to remain connected and have them, as I like to say “stick” to your practice.

So if you want to start building your business and reach more peopel, consider adopting those three tools. They’ve truly made all the difference for me!

Are you inspired to use the Internet and the telephone to build your business? Let us know on our blog.

I came across this piece of writing a while ago now, actually it was whilst I was going through Palmer and I recently found it again. It was written by a lady called Hunter Lovins who founded the Rocky Mountain Insitute in Colorado, USA. It is a story essentially about patch ups. It is my wish for you to share it with your practice members too.

Here is the writing by Hunter Lovins.

“In the early 1950’s, the World Health Organization was faced with the problem of malaria among the Dayak people in Borneo. They had an answer that was short, simple and wrong. Their plan was to spray DDT all over the place and kill the mosquitoes that carried malaria. The mosquito population declined, the incidence of malaria dropped, and the program was declared a success.

They discovered, however, that the roofs of the people’s houses were falling in on their heads. It seems that the DDT had poisoned wasps which fed off thatch eating caterpillars. Without the wasps, the caterpillars proliferated, they ate the thatch, and the roofs fell in.

The World Health Organization found it also had a worse problem because the DDT had built up in the food chain. It got into the insects, which were eaten by little lizard-like creatures called geckos, which were eaten by the cats. The cats died, the rats flourished, and the World Health Organization was faced with an outbreak of sylvatic plague and typhus. A situation the W.H.O. had, itself, created.

They were then obliged to parachute live cats into Borneo to try again to control the rat population.The lesson one should draw is that in many instances, our current problems are caused by prior solutions that were not thought out well enough. All things interact, often in ways we don’t understand. But at the same time, if we understand the interactions better, the solutions we come up with will go further than we might initially have thought. The solutions can then beget even more solutions”

Are you providing the opportunity for your practice members to see the longer term benefits of the chiropractic approach to health and life or are you and your team focused on the short term?

Your business and the growth of your business has a cap on it according to how vast your personal growth is and the steps you are taking to expand it. I mentioned two books I had recently devoured and emphasised that they have one thing in common – customer service.

I know you are probably going customer service I know all there is to know about that…you just make sure people are polite, humble and grateful whilst giving them what they want…right? Well not really. That certainly is part of it but not the big part of it. For me there is something alluring about being involved either creatively or via ownership in something where the sole purpose is to create an experience and an emotional journey for people. In previous Vital Communications articles I’ve mentioned for instance the Disney Experience and how there are vast differences between Disneyland and Disneyworld. Walt certainly built an experience that elicits an emotional journey for people at Disneyworld. But lets look at another example, an example that had this company create their own experience for people and not mechanistically go by what everyone else was doing.

When Southwest Airlines first started, they did not see their customer scope, their customer experience as limited to just existing airline travelers, which was at the time what all the other airlines where doing and continue to do. Instead, they chose to provide service to all the people who traveled by Greyhound bus or by train. They literally deisgned their business around this one focused difference, using smaller airport locations outside of major cities avoiding the standard “hub” approach of most major airlines. They also offered shorter flights at cheap prices and fun flights and made it easy for customers to change flights without paying huge penalties. And part of their service was to turn their planes around at airports as fast as possible. They succeed because they decide to play a different hand, different than all the other airlines are playing. It’s a great example isn’t it.

Customer service is not a department, it’s your entire company, your entire business. It infillrates everything and helps form your business experience. It just so happens your business experience is happening concurrently with your customer service experience and in the end shapes your company.

So here are some questions to answer about you and your team…

1. Are you creating an evolving company or a revolving company? Historically companies that get into trouble are the ones that cannot adapt to change and respond quickly enough. Can you respond?
2. Are you willing to make short term sacrifices (including revenue and profit) for long term gain whilst protecting your company culture and experience?
3. What is your company culture?
4. What is your company experience?
5. Are you trusting your employees to provide great customer service or are you mechanically telling them what to do, including providing scripts?
6. Are there customers who are rude to your employees? If so have you let those customers move on?
7. Are you letting your employees think out side of the box?
8. Are you allowing your employees to do whatever it takes to keep a client however unusual or bizzare the situation?

I had an experience just a day ago actually where American Airlines lost my luggage. I went to the baggage area and reported my suitcase lost and ran into a problem – I was leaving the next day to return home and they were saying I wouldn’t receive it in time. To cut a long story short they were unwilling, because of company policy restrictions, to do whatever it took to think outside of the box so I could leave as a satisfied AA client. I ended up telling them how to think outside of the box, do this first, call here next, ask this question. I was a little irritated lets say! Eventually I got my luggage back but only because I, the customer, persisted. Shouldn’t it be the other way, enabling the cusomter to be at ease with the situation AND having a company policy that empowers emplyees to do whatever it takes – however creative or bizzare – to keep the client. After all it costs more to get a new client that it does to keep an existing one!

Did you know thousands of people walked over the Calumet Copper Mine in Michigan without ever discovering it? Literally thousands of people. Then one day, just one man, on his own, got busy picking away at the earth and found it. Was he lucky? Well those in a mechanistic world would think so. But what he did that day over everybody else that had walked that same path was to stop and take ACTION. He listened to his inner voice, lifted his pick and started.

I wonder how many times you’ve stepped over opportunities because your will was paralysed, or you assumed you were unable, or you didn’t have the finances, or you spent too much time procrastinating about the procrastination. Is that you? Are you passing up your piece of the ACTION for a life of frustration, floundering and financial disasters?

The number one quality of a person in ACTION is ATTRACTION…the last 6 letters spell it out!

Simply put when we are in ACTION we are attractive. Doors open where we previously thought they were shut and people pop out of the “wood work” to assist us in keeping the momentum going. There is a general ease that starts to happen as the momentum is building. Leonardo Da Vinci sums it up well…

“It has long since come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened to do things.”
- Leonardo Da Vinci

Here are just three tips to get you from INACTION to ACTION and all the way to ATTRACTION…

1) Make a choice. Life is not happening to you. You are the captain of your own ship; you get to set the sail.

2) Watch out for the mechanistic “What If’s” they certainly play with your mind and can keep you in a procrastinated state.

3) De-clutter your practice, business, study, house, bedroom and pantry cupboards. Stop carrying the extra burden around!

You know YOU ARE standing on your own Calumet Mine right now, without knowing it, without realizing it, in whatever position you are filling. Dig down and see what is under the surface of your position…you just might be surprised that your own mine exists!

The question is… Are you ready to take the ACTION to see?

There really are many ways to live your life but there are few that will contest that there are many ways to run your business. In fact there are true and tested ways that, if soundly followed, will enable you to establish a profitable business and contribute handsomely to the life of your dreams. But you have to be prepared to look inside – yourself and your business. And, there are many ways to do this. Just look at the number of books on the business shelves at Borders, Barnes and Noble and other such stores. But, there are business principles that I will share with you here that don’t cost the earth, in fact cost nothing, and by merely implementing them and following through with them will enable you to build a profitable business.

Here are seven points to have in place and remember all of these COST YOU NOTHING!

1) Begin preparing and planning for your business growth. Business planning isn’t a single event in the life of your business. It doesn’t matter what stage your business has reached in its growth cycle – whether it is growing as planned, is having problems, or even moving away from its core business – you must regularly revisit, review and refine all the processes involved in creating and carrying out your business plan. A business plan is the formal structure upon which to build your business. It enables you to:

• Document each stage of your businesses growth.

• Make periodic assessments of each area of your business.

• Make a smooth transition at each stage of growth.

2) Create a structure where each team member knows what area of the business they are responsible for. Agreements are made as to the process to be adopted and the timetable to complete the plan.

3) Know your business. What business are you really in? Lots of people say they are chiropractors and I get that I am one too. But let’s take this one step further. A mentor of mine said to me everyone is in the business of marketing! He would say chiropractors are marketers they are just marketing using the chiropractic message or the health message. So know your business and know what line of business you are in. It makes all the difference to become and remain the master of your ship.

4) Collect information and gather data. Your practice members or clients are of huge value to you. When you start to realize the cost of gaining a new client you will soon begin to realize the true value of the people you already have. Find out as much about them as you can – where do they predominately live, income level, disposable income level, number of children, employed or business owner, religion. All this data makes for great opportunities in the market place when you know who your ideal client is. This one is highlighted…KNOW YOUR IDEAL CLIENT!

5) Analyze your facts. Look at your businesses patterns. Just like we look for patterns and changes in people as they progress through care and create the opportunities to change their life so too do we do this in our business. Look for the patterns in the monthly reports you run so you can maximize your opportunities!

6) Plan your future.

• Create a Vision – where you want your business to be then

• Look at the Mission the steps to how the vision will be achieved.

• Next set the monthly Objectives for instance number of new practice members

• Create broad statements or Strategies as to how the objectives will be met.

7) Give ownership. Ensure your team members have a feeling of ownership. Consistently update and/or change the area of “ownership” as the positions on the team change and new people come into the business or existing members change positions.

To balance this all out I want you to also see what some of the pitfalls are and how these can lead to setting yourself up to fail:

• Your plans are always short term.

• You want to create a profitable business but you’re not prepared to DO WHATEVER it takes to get there.

• There is no inbuilt accountability for yourself or your team.

• Team members are not in the loop.

• There is no vision.

• You’re unable to read a report.

• You are blind to the weaknesses in your business.

• You don’t monitor, update or implement existing or new information.

• Your agreements are not implemented.

So I will pose this question to you again… “Are You Prepared To Look Inside Yourself, To Create A Business That Is Profitable So You Can Live The Life of Your Dreams? And are you willing to do what it takes to get there?

The mechanistic approach to health care assumes that everybody is the same on the inside. We are as different on the inside as we are on the outside! I remember at the age of ten driving in the car with my mother to see “the family” medical doctor who just happened to be my uncle. It was a rainy day and I stared out the window as we drove, pondering what he was going to do, tell me and give me. My mum, because of the paradigm she was living in, was probably driving there thinking this visit would help and provide some relief. Relief to whom? I had a sore throat and I remember saying to Mom, “He’s not going to do anything; I’ll just get another tablet to take.” When I went into see the “Doctor” he looked down my throat, noticed the tonsils were inflamed and sure enough gave me Amoxil, one of the more common antibiotics. From that day forth I rarely mentioned to my parents details of any type of health challenge I faced. I knew innately that seeing something in the body in isolation wasn’t going to help, but instead would probably hinder my ability to build an immune response.

I share this story because when we look at the back of prescription packets we tend to see a plethora of side effects. This variety comes from the variance in people. People react in different ways as a result of their physical, chemical and emotional experiences and choices, their level of function, their values and their perceptions of life. We truly are as different on the inside as we are on the outside.

Vitalism brings a different approach to health care. The innate intelligence of the body, which created it, really does have the ability to heal it. What happens when we cut our finger? Our body heals it. A whole chain of events takes place in just the right sequence, in just the right amounts and at just the right time in order for platelet coagulation to take place at the site of the cut. Ingenious!

Why do we knowingly put “stuff” into our bodies that we know could possibly harm us? Is there a trade off somewhere?

Dr Sarah Shares Her Vitalistic Business Model And Wisdom With The National
Association of Nutritional Professionals

Date: Thursday June 24th , 2010
Time: 9:00pm EST (USA)
Topic: Top 5 Mega Marketing Mistakes

Wouldn’t it be great…

• to have a step by step roadmap to MAXIMIZE your ability to “SEE” your prospects and increase your CASH FLOW?
• to have a LANGUAGE unique to you and your business?
• to feel so CONGRUENT people will literally be screaming “we want what you have!” and falling over themselves to get access to YOU?

Until now, it’s been tough, to get your hands on the solid marketing and health gems Dr Sarah is known for. BUT… she’s agreed to share her Top 5 Mega Marketing Mistakes that ALL business owners fall in to. This call will be packed full of VITAL information to TRANSFORM and EXPAND your business overnight.

Ladder Climb or Leap Frog?

Great title isn’t it? Have you ever asked your self…can I leap frog instead of ladder climb? Perhaps you feel you have to ladder climb and bide your time before you allow yourself to advance up the ladder.

Most people assume growing, changing, moving in business involves stepping one rung at a time. Does that sound familiar?

I was reflecting the other day on what is required to take the LEAP seeing I had just had this wonderful hot air balloon ride and was open and raw from the whole experience. So I sat at BORDERS and wrote out on a serviette (napkin) “12 Ways To  LEAP.”  What I came up with follows here and I thought I would share them with to see if they’ll jolt you into taking the LEAP!

♦ Here are “12 Ways To LEAP”… (as written on my serviette!)

1)    Make your move before your ready

2)    Be uncomfortable

3)    Trust in your actions and pursuit of your vision

4)    Tap into the vital and universal forces

5)    Do it or don’t – there is no such thing as “try”

6)    Find out what everyone else is doing and …run in the opposite direction

7)    See failure as the new door

8)    Ask questions…all the answers are inside of you all you have to do is trust the answer

9)    Think beyond common sense…there is nothing common about common sense!

10)   Choose different risks

11)    Unveil yourself to the world – announce who you are, what you are here for and show up!

12)   See the balance in the situation…the good and the bad

This Zen quote here sums up the conversations I have with my VIP clients and I wanted to share it with you too as you set about creating your LEAP. It simply says this…

“Leap and the net will appear”

(Zen Saying)

A perfect quote to sum up an article on Quantum Leaps!

Let me leave with you some questions though…

1)  In what area/s of your practice are you ladder climbing?

2)  In what area/s of your life are you ladder climbing?

3)  Which of “The12 Ways To LEAP” resonates with you?

4)  Which ones will you use to implement the change you want to be?

    All of them perhaps?

If you would like assistance with leaping to a new level in life and practice email info@drsarahfarrant.com  and we’ll send you the details on how to get your “LEAP” appointment scheduled!

Are you crystal clear of where you want your chiropractic or health care practice to go – and who you want to attract?

Not sure of what I mean?

Imagine, a busy street like those found in New York City, Los Angeles or Chicago. Visualize that street in your mind.  Now look at all the people heading in different directions.

The key here is different directions.

Now, imagine you have your practice on this busy street and you’re wishing, of course, for people to come in. But…

• Are the people noticing you?
• Are you noticing the people?
• Have you put in place marketing plans that are bringing people in your door?
• What type of person do you want to come in your door?
• Who, out of all the busy people walking up and down the street, are you able to serve?

If you’re on the inside hoping to get everybody then the sad fact is you end up with nobody.

If you have no focus and if you do not become crystal clear of where you want your practice to go and who you want to attract then you’re like a ship without a rudder. When the ship has no rudder you end up working in your business rather than on your business. You end up doing the immediate, “urgent” tasks without implementing any direction at all.

Ships without rudders go nowhere, unless a tide is carrying them.

Do you want to be left at the mercy of external conditions?

Or would you prefer to be in control?

If you’re not sure who you want to walk in your door, you’ll hesitate to make marketing decisions. Then it’s too easy to end up looking for excuses, which achieve nothing, instead of answers, which achieve much.

Sound familiar?

The question is: are you accepting anyone? And if so, are you ending up with no one?

How You Can Get Clarity and Focus

To gain clarity in your chiropractic business – schedule your free strategy session today at:

http://www.drsarahfarrant.com/freesession

I can help you get clear on what you want who you want to see.  When this happens the New York City street won’t look so busy anymore. Now you will stand in a crowd and see the people you want to target. They’ll pop out.  It will be crystal clear. You’ll see the people you want to engage in conversations with. And, they’ll see us too.

When you get clear and focused, your ship becomes well-equipped and the targeting of your marketing is a whole lot easier!

Schedule your free session at: http://www.drsarahfarrant.com/freesession and stop ripping off yourself and the world.

The bottom line of where I’m coming from is this:

You posses a wealth of valuable gifts, talents, services and products, but no matter how fabulous you are at presenting these, if you are not paying attention to who your client is then it’s a rip-off to you and them.

My coaching clients have begged me to put together an ebook that would help them create the life they want for their families and themselves by giving them the same, exact concrete steps I used to build my 6-figure chiropractic business on a small, isolated island with only 7,640 people in just 6 months.

Well, after months of heard work and sweat – I’m now ready to launch “How to Systemise and Market Your Practice For Profit” to the world

Now… Inside “How to Systemise and Market Your Practice For Profit”You Will Discover…

• 67 closely-guarded secrets to using everything you already have!
• Easy, no-cost ways to market and promote your business!
• Secret tools, strategies and resources to retaining more practice members!
• How to maximize your marketing and how to systemise your business to make more money!
• How to automate your business to free up your time!
• High-impact, low cost steps, systems and strategies for turbo charging your practice to great profits using everything you already have

Learn more about my new ebook at:

http://www.vitalisticmarketing.com