Have you wondered what these words, together, actually mean?

Well I have and there was one time, many years ago, that I actually thought “Yes I got it!”…but the thought was fleeting, vanished, gone, poof — never to be connected with again.

Then a conversation a few years ago with my cousin Lyn had her say I watched a movie you and the kids will love, I’ll send it to you. True to her word she did. I was going through my papers and some small boxes in my office the other day — it seems like I’m always going through a box (LOL) — that, I once again came across her gift, a movie by James F. Twyman, called The Moses Code*. This movie transformed those words for me, literally overnight, changed it all. Now I’m constantly connected to these words – plugged in actually!

The Moses Code enabled my understanding of psychology to take on a new edge. I saw my life in a different way, I saw my kids in a different way, my role here at Vital Practice Essentials, our practice, my husband…okay everything…took on new meaning. And what they did in the movie was simple…yes simple!

Sometimes Our Biggest Quantum Leaps Are The Smallest And Simplest Moves…

And this was one of those times where all the stars aligned, I was looking for a different way to view certain situations in my life and kaboom there it was…right in front of me in this movie.

Now you might be wondering why I have the image of the finger pointing out towards what might feel like you!

But there is a reason…

When we point the finger forward there are always three pointing back at our self (and I can safely say always in this instance…go ahead and attempt to point a finger without rounding the others in to a degree, cannot be done!). But we usually associate a pointed finger with a scolding of some sort so in this instance when there is a finger pointed forward there are three pointing back right at us implying the blame lays with us.

Interestingly what James did in The Moses Code was take these words, in combination, and place a comma and a pause in the middle. So now the words read like this “I am that — comma — pause – I am”. Here the movie suggests that if you see it in someone else (blame included!) then you too have it, are doing it, can do it, are capable of it.

A simple comma and a pause can change a sentence and bring a whole new meaning to how we see life, approach our life, our kids, partners…well everything!

I trust if you have seen it that you found it awesome and shared it with your kids too. Either way once you see the way I am that, I am is written in The Moses Code there will be no turning back! I too highly recommend, if you have not seen the movie, to do so.

As always thanks for reading!

*Vital Practice Essentials is a non-denominational site.

There are a lot of people in the advertising industry who hate this.

It’s the same as students who hate tests or athletes who don’t want to look at the scoreboard.

Some people don’t like the accountability of measured results. Many advertising types prefer to talk about vague terms such as “creativity” or “visual impact.” Bring up the subject of results and they often look like scared rabbits. Frankly, I love measured results. It can be tough on the ego at times. But it eliminates a lot of guesswork and helps assure that campaigns are effective. After all, marketing should be a bottom-line activity.

Recently, we conducted some tests using local Facebook ads and I’d like to share the results.

The technique we used is called “split testing.”

Split testing is a powerful strategy for increasing the effectiveness of advertising. Two versions of an ad are created. One half of your target group see one version of an ad, the other half sees the alternate version. By tracking the number of responses you can determine which ad is more effective. You then use the one that generates the best results in your future advertising. Split testing can help compare different selling appeals, prices, and just about any aspect of your product or service.

By using Google or Facebook ads, you can get results quickly and with a minimum amount of money being invested. In this case, the client was a dental practice looking to attract new patients. The service being offered was a teeth-whitening program.

TEST NUMBER ONE

For the first test, identical headlines and body copy were used. What was being tested was the image. In one, we focused on a close up of woman with an attractive smile. The second image was a close up of just a beautiful smile. Which do you think did a better job of attracting people who wanted to whiten their teeth? Here are the two options that were tested:

Result: The ad with the full face pulled 400% better than the ad with just the close-up of the smile.

TEST NUMBER TWO

The next test compared two different headlines. The first used the “A Whiter Smile For Summer” headline. The second used “Whiten Your Smile for $99.” Again, the only difference between the two ads was the headline. Which do you think got better results?

Results: The headline “Whiten Your Smile for $99″ pulled 53% better than the headline, “A Whiter Smile For Summer.” It appears that bringing the specific price up into the headline added a “deal” factor to the ad that made it more compelling. This then became our new winner and the ad to beat. (This is called “the control” in direct response advertising terms.)

TEST NUMBER THREE

For the next test, we compared an image of a pleasant older couple against our control. All other factors were kept the same. Would both a man and woman with great smiles generate more responses than a single woman?

Results: Again, the image with the smiling woman produced better results, yielding a 58% better response rate. At this point we decided we should give the smiling woman a name. We decided on “Melissa.” It was much easier than constantly saying “the pleasant, smiling, blonde woman.”

TEST NUMBER FOUR

Next, Melissa had to defend her top spot against an attractive younger woman. Again, the only difference was the image. All other factors were kept the same.

Results: The new woman did quite well, out pulling all of our other tested ads. However, she was unable to do better than Melissa. Melissa out pulled the challenger by 47%. So, as our “control” Melissa continues to run.

TESTING – THE KEY TO RESULTS

One thing that becomes crystal clear through testing is that different selling messages and images get different results. If you are not tracking your results and testing new appeals, you are not getting the best yield from your marketing.

By using tools such as Google Adwords or Facebook, it is possible to get tangible results in days. They are very fast tools for measuring the effectiveness of different ads. By building on what works best, you can enhance the results your marketing generates (like what Richard did here). The best way to know what works is to test and measure your results. If you haven’t done so already, make testing a key part of your marketing strategy.

The New York Times, a paper I usually have access to when I travel, said Zappos (a company which I LOVE by the way!) has been discovering the power of “real people” pitching shoes they like in online videos.

Here’s the news as it was written..

Zappos, owned by amazon.com, churned out 58,000 (yes you heard it right, 58,000) short videos in 2010 – most NOT featuring pro models, celebrities, made up people, instead it featured THEIR OWN employees, showing off the shoes, bags and clothing they like. Today 11 employees produce about 400 of these videos a day, in 5 mini studios inside the company’s warehouse. The typical employee going on camera is not made up TV ready by a make-up artist or wardrobe; she/he just jumps in from their work desk to the studio and presents.

Brilliant isn’t it!

While the use of video does boost sales for many items and real people videos outperform videos with professional models (except for very high end luxury items), the biggest benefit for Zappos is that there has been a reduction, sharp reduction, in the amount of merchandise refunds or exchanges.

Here is the lesson…

There are more ways to make money than just bumping up the price for your service or having other products to sell in your practice!

My suggestion…

Go purchase a flip camera (I travel with mine all the time) from the local gadget store, set up a little studio area – have fun with it – put some pictures as a back drop and let the people who use your services AND your employees record away. Point here…make them short – these are not 10 minute pieces. In fact 4 minute max they say is perfect!

You can always use the flip camera to do impromptu recordings as well. It doesn’t always have to be in the “studio”. These videos can then be sent via email to your practice members, they can be placed in your online newsletter all driving traffic to an area where they will see more!

As an example…

When I spoke at Sherman’s Lyceum this year, a chiropractor, Dr Chris, shared with me an innovative way to connect with new practice members. He said record a short video of yourself welcoming the new practice member to your practice, the team, and chiropractic and send it to them via email that day. This would replace the phone call. It is certainly a good marketing piece to test. But nothing is better than a multi-pronged approach to marketing so there will be times when you’ll want to have both, don’t throw out the baby with the bath water as they say!

If you would like assistance with innovative ideas for your marketing or assistance with tweaking a current one then please email Lotika, Client Concierge for Vital Practice Essentials on lotika@drsarahfarrant.com and we will send you the details on how to get your appointment scheduled.

We get given so many gifts don’t we? Birthdays, Christmas, Easter, Anniversary’s, Mothers Day and Fathers Day, Kids Days, Family Days, but we too have so many more gifts that remain undelivered and hence unopened. These are the gifts inside of ourselves – our talent, our ability, our “reach”, our innate knowing – all there ripe for the opening.

There are, however, people who have accepted all their gifts – all opened, no more to come. They accepted the gift that life would always be “x” way and they are done, now living according to that gift they unwrapped and accepted.

And then there are others who continue to open a ready supply of gifts…their gifts… and in so doing they remove the wrap, shed layers and create an opportunity for their gift to shine; to be accepted not only by themselves but by others too. These people live according to progress and change and consistently allow an evolution in their life to take place. I am sure in your life you have met people who have said “Oh she is gifted, talented in “x” area” or “He is amazing, so talented and smart”

So what are your gifts? Do you know? I offer to you, that innately you know. The begging question is…are you prepared to ask the required questions to find out? And better yet are you prepared to trust in what you hear come back. Remember the Calumet Copper Mine and the man who listened, heard, trusted, took action and started digging? Well his life was changed forever; never to be what it was again. All because he unwrapped his gift of listening to himself and on that particular day he heard.

So what will your day be like TODAY or tomorrow?

Will you begin to live according to your innate knowing?

I suggest you unwrap yourself, layer by layer and create a new you. Use all of yourself to actualize your world and be guided by the voice inside to discover and utilize once and for all your unwrapped gifts.

If you would like assistance with peeling away your layers to access your gifts then please email Lotika, client concierge for Vital Practice Essentials on lotika@drsarahfarrant.com and we will send you the details on how to get your appointment scheduled! Don’t delay, ACT today!

It was mother’s day just recently and I took a walk with my kids along our local beach (pictured here). It was a fabulous day, sun shining, water glistening and lots of people fishing. As I stood at the water’s edge watching our 3 kids chat to the fishermen it dawned on me that business success really is a horizon.

Let me explain…

Let’s say you and I are standing at the water’s edge of my local beach – the one on the right here – looking out to the horizon where the water appears to meet the sky. You say to me gee it would be fun to get in a boat and head for the horizon and I agree! We head off to rent a boat, in we hop and out we go…towards the horizon.

But one consistent thing keeps on happening…as we feel we’re getting closer the horizon, the horizon keeps moving further out!

Have you ever noticed this when you have been in a boat?

When you look to establish goals for yourself in your business more often than not you’ll look to the ideal, the future, the horizon for what you want. Yet what you find actually happening as you appear to be moving closer to the horizon is it keeps moving! As a result you end up constantly coming up with this deficient feeling and illusion that you haven’t got “there”…yet!

In fact, you never end up getting there because you’re not stopping to see what’s actually taking place and celebrating those achievements; celebrating what is ACTUALLY taking place. What you end up doing is comparing yourself against where you are currently, actually to where you want to be…the horizon…that can never be reached because the benchmark just keeps moving as you get closer to it. What a vicious cycle you create for yourself!

Participating in the equine experience at Miraval really was a fabulous way to receive some insights into how I was approaching my horizon.

When I began the second activity the horse and I started walking instantly and then all of a sudden he stopped, he wouldn’t budge. I was looking at the horse, he was looking at me (well I thought he was!), I gazed at the horizon, picked a point and started to walk, problem was, the horse didn’t! I called over the facilitator doing the equine experience with me and asked her what different questions I could ask myself as to why I was moving and then all of a sudden stopped.

She made one golden comment…Look at me here. I looked at her, and I started walking again with the horse. I asked her what was different and she answered you focused on something. I replied with a very certain I was focused!

However here was the very clear difference…

I was focused on the horizon, you know the one that keeps moving! I just wasn’t focused at all on the dirt, the grass, the shrubs, the small trees, the large trees all laid out in front of me before even getting to the horizon. I was focusing directly on the horizon which had me change my focal point as I was moving closer to it. My facilitator instead had me focus on a stable, non moving object – which was her – and it worked. I began moving again.

This whole understanding of the horizon was a great opportunity for me to see where I was focusing and not focusing on in my businesses. It is no doubt important to have a grand vision and hold the space for it, but equally as important are the steps to get there you know…the dirt, the grass, the shrubs and so forth. And being able to hold that focus for each step is important for your progress.

After the experience I took some time to reflect and wrote down one sentence to captivate what took place…

“Celebrate where you are rather than compare where you are.”

A simple statement that is rarely done. So for now stop and check where you are. Where is your focus right now – is it on the dirt, grass, shrub, small tree, large tree or the horizon? Are you ticking the box and moving forward or are you stopping to acknowledge; to celebrate? Take a moment to say “Look how far we’ve come” after all Walt Disney said to have three celebrations a week!

I hear you ask…what could be our next celebration? Well perhaps it’s an equine experience!

When was the last celebration you had in your practice? What did you do? Let us know on our blog so others can celebrate along with you as well as get some ideas too!

It is an interesting story and one that has you left saying “Are You Serious?”

Detroit mother Maryanne Godboldo faces multiple felony charges and was being held on $500,000 bond after a 10-hour standoff with a heavily armed police SWAT team. Godboldo was protecting her 13-year-old daughter from unnecessary medication ordered by the state.

Godboldo’s daughter was born with a defective foot that required amputation of her leg below the knee, which led to Maryanne becoming a stay-at-home mother after her birth, according to Health Impact News Daily.

Despite her health challenges, Arianna swam, sang, danced and played the piano. However, as the home schooled girl approached middle school age, she apparently wanted to start attending public school, and therefore had to “catch up” on immunizations the state insists are required under color of law.

According to her aunt, Penny Godboldo, the girl suffered an adverse reaction to the immunizations. “She began acting out of character, being irritated, having facial grimaces that have been associated with immunizations,” Penny told the Detroit News. Maryanne Godboldo sought help from the Children’s Center, an organization claiming to help families with at-risk children.

Godboldo told relatives the medications ordered by the doctor worsened symptoms, including behavioral problems. When Godboldo refused to give her child the prescribed medication, Child Protective Services (CPS) became involved. CPS obtained a warrant to remove the girl, but Maryanne reportedly refused to surrender the child to the state.

This situation is clearly showing, refusing to medicate your children with Big Pharma’s mind-altering drugs is now being treated as a felony crime.

Here are some additional facts as reported by Mike Adams…

• Maryanne Godboldo is an African American mother of a teenager daughter. She lives in Detroit.

• Child Protective Services (CPS) personnel attempted to kidnap Maryanne’s 13-year-old daughter. They accused her of not giving her child psychiatric medication prescribed by her doctor.

• Maryanne says the medication caused side effects in her daughter and made her condition worse, which is why she refused to give her daughter the medication.

• The medication was Risperdal, an antipsychotic medication approved to treat symptoms of schizophrenia is known for causing serious side effects such as abdominal pain, vomiting, aggression, anxiety, dizziness and lack of coordination. See a complete list of side effects of psychiatric medications from CCHR: (http://www.cchr.org)

• When Maryanne refused to let CPS take her daughter away, CPS personnel then called the police, who then broke down her front door and attempted to raid her home to kidnap her daughter by force.

• The police did NOT have a warrant or any court documents whatsoever granting them any right to enter Maryanne’s home, according to Godboldo’s attorneys.

• Police say that after they smashed in the front door, Maryanne opened fire on them.

• A SWAT team was then called in, carrying semiautomatic rifles and sniper gear. A 12-hour standoff ensued.

• Maryanne eventually surrendered to the SWAT team, and the state took her daughter to a psychiatric hospital

• Maryanne Godboldo now faces multiple felony charges: firing a weapon in a dwelling, felonious assault, resisting and obstructing an officer, and use of a firearm in the commission of a felony.

• Community groups in Detroit are now rallying on behalf of the family there, shouting “Free Arianna”, her daughter.

What you are witnessing here with Maryanne Godboldo is the tyranny of the medical police state and Child Protective Services workers who are now front-line enforcers of Big Pharma’s deadly agenda to drug our children.

That this is happening is not just an assault on Maryann Godboldo, but an assault on our rights and freedoms as sovereign human beings. Do we not have the right to say NO to a medication we don’t want our children to take? Do we not have the right to protect our children? How did medication become something to be enforced with bullets and SWAT teams? And more importantly, how far will this go before it ends?

Thanks to Mike Adams of NaturalNews.com and Kurt Nimmo of Infowars.com for this ezine article.

P.S If you’re a chiropractor/health professional reading this then please support the people who are looking for a vital health professional in your area. To register you and your business click here

In my bricks and mortar business and in my online/speaking business I incorporate many different business models. I use the internet, the telephone and live speaking to invite people into my work and then my work is delivered through the internet, the telephone and live trainings.

And…it is the same with our practice.

We use teleclasses, drop in conference call times which are essentially designed around practice members coming to the call to have their questions about their health answered. So the call takes on a Q and A design. We also use internet resources and events.

Today however I want to focus on how I use the internet and the telephone. Stay tuned however for more on public presentations coming up in later articles.

Here are three ways I use the internet and the telephone to help new practice members and current practice members discover what we do and how it can benefit them.

Three Ways I Expand My Reach (and how you can too!)

1. Bi-monthly calls. We use the telephone to host conference calls for our practice members. This is a way we can touch hundreds of people from the comfort of our home. There’s no need to suit up and step out which saves you time and travel! We design these calls to go deeper into health. They can ask any question but questions must be submitted in advance and are answered on a first come first serve basis. We set aside 90 mins for these calls and reserve the right to end early given the number of questions. These calls are in addition to our monthly presentation series.
2. Live Presentations. We run live presentations as an event. We hire a local hall, make sure we have a lead up for marketing and invite practice members free. Practice members come to hear a guest speaker, myself, my husband or in the future our new associate! They are fabulous way to create an experience for your practice members which is what I am all about.
3. My ezine. Yes number threee is my ezine. I love my ezine which is the name for the online newsletter/magazine. It’s such a great way I can serve people, get my work out into the world, and have the right people, just like you, get ongoing benefit from my expertise. As you’ve noticed, it’s also a way for me to keep you informed of my latest products and programs and recommend other people whom I think you’d want to know about. I highly recommend using an ezine in your business. It’s a great marketing tool, an excellent way to contribute and a fantastic leveraging tool when you want to start promoting other people in your community and have them promote you! So start an online ezine. Just as an aside here. We are all in bricks and mortar businesses and direct mail stilll out performs email, there is no doubt about that. However it is a way to remain connected and have them, as I like to say “stick” to your practice.

So if you want to start building your business and reach more peopel, consider adopting those three tools. They’ve truly made all the difference for me!

Are you inspired to use the Internet and the telephone to build your business? Let us know on our blog.

I came across this piece of writing a while ago now, actually it was whilst I was going through Palmer and I recently found it again. It was written by a lady called Hunter Lovins who founded the Rocky Mountain Insitute in Colorado, USA. It is a story essentially about patch ups. It is my wish for you to share it with your practice members too.

Here is the writing by Hunter Lovins.

“In the early 1950’s, the World Health Organization was faced with the problem of malaria among the Dayak people in Borneo. They had an answer that was short, simple and wrong. Their plan was to spray DDT all over the place and kill the mosquitoes that carried malaria. The mosquito population declined, the incidence of malaria dropped, and the program was declared a success.

They discovered, however, that the roofs of the people’s houses were falling in on their heads. It seems that the DDT had poisoned wasps which fed off thatch eating caterpillars. Without the wasps, the caterpillars proliferated, they ate the thatch, and the roofs fell in.

The World Health Organization found it also had a worse problem because the DDT had built up in the food chain. It got into the insects, which were eaten by little lizard-like creatures called geckos, which were eaten by the cats. The cats died, the rats flourished, and the World Health Organization was faced with an outbreak of sylvatic plague and typhus. A situation the W.H.O. had, itself, created.

They were then obliged to parachute live cats into Borneo to try again to control the rat population.The lesson one should draw is that in many instances, our current problems are caused by prior solutions that were not thought out well enough. All things interact, often in ways we don’t understand. But at the same time, if we understand the interactions better, the solutions we come up with will go further than we might initially have thought. The solutions can then beget even more solutions”

Are you providing the opportunity for your practice members to see the longer term benefits of the chiropractic approach to health and life or are you and your team focused on the short term?

If we take a closer look at the nerve system – the body’s communicating system – we notice a series of intricate and well-designed wires leading in many different directions. To the untrained eye it would seem chaotic, but the body knows what to do every time, one hundred percent of the time, provided there is no interference. There are thousands upon thousands of nerves, all of which come together at the base of the skull to form the spinal cord. There are thirty-three pairs of nerves coming from the cord itself and each branches with other nerves in order to innervate all the cells, tissues, organs and systems of the body. This then creates one hundred percent coordinated function, which further enables the expression of health to take place. If we look closely at the cellular level we see twelve different nerve fibers innervating it. Remember, this is only at the cellular level. Furthermore, there is an average of 100,000 synaptic endings for every nerve fiber. There are, therefore, over 1.2 million nerve endings that are constantly hooking up in various intricate ways to innervate one cell. The body truly is ingenious in design and the more I learn about it the more I am humbled by the intelligence that runs it.

The spinal cord itself is an extremely delicate structure and therefore needs protection. The wisdom of the body decided to encase the most delicate structure of all in a moveable bony structure called the skull. The wisdom – the innate intelligence – didn’t stop at encasing just the brain but also realized the cord and initial part of the nerves needed protection, and so further developed the individual moveable bones (vertebra) of the spinal column.

Now that we know how intricate the system is, you probably have also figured out the importance of keeping the communication system free of interference so that proper functioning and expression of health can take place. Remember, nature needs no help, just no interference.

Are you wanting to put more profit in your pocket? If so, what steps or strategies do you have in place to make sure it happens? One of the ways to get there is by playing a different game. What do I mean by that?

Well let me explain a little more…

Back in 2000 myself, Randall and my mum and dad went to Las Vegas for a week. We had a ball and all agreed it was the best holiday we had all had together. As we walked through the plethora of casinos I was mesmerised by the people playing poker. Now I am not a casino player but I watched and learned some valuable business lessons during this time. …

• I watched people approach various tables and selectively choose which one to stop at.
• I watched people observe other players, see in what position those players were in and if the person thought what they brought to the game was unique enough and could win, they played.
• People had enough bank roll for the risks they were taking.
• The player with the most stamina and focus usually won.
• The player surrounded themselves with talented players.
• If it wasn’t going their way, they played a different game!

Do these ring a bell for your business?

There really are so many “places” where you can focus your business – women, pregnant women, mothers, children, sports, elderly, business men, teenagers. It really is endless. The important point however is to establish a focus that is right for YOU and play the game you want to play. And if it’s not working then it is okay to play differently, to be adaptable. Establish the rules and the focus for yourself. We can really learn so much about business from watching the players at casinos.

The idea is to make sure in whatever game you are playing…

• you bring all of yourself to that game and establish yourself as distinctly different,
• you have enough business cash reserve to play well,
• you remain focused and keep the bright shiny objects at bay,
• you make sure the talented players are on your team in a mentoring capacity or a team player capacity and,
• you establish an exit plan if you want to play a different game.

The main reason businesses go under is because of an inability to adapt and quickly respond to change!

Remember our friend Einstein said insanity is doing the same thing over and over again expecting a different result. So, if you’re paralysed with doing the same thing over and over again and you’re expecting a different result each time, then isn’t it time to play a different game? To get clear and focused somewhere else? If you do, no doubt you will put more profit in your pocket!

Did you know thousands of people walked over the Calumet Copper Mine in Michigan without ever discovering it? Literally thousands of people. Then one day, just one man, on his own, got busy picking away at the earth and found it. Was he lucky? Well those in a mechanistic world would think so. But what he did that day over everybody else that had walked that same path was to stop and take ACTION. He listened to his inner voice, lifted his pick and started.

I wonder how many times you’ve stepped over opportunities because your will was paralysed, or you assumed you were unable, or you didn’t have the finances, or you spent too much time procrastinating about the procrastination. Is that you? Are you passing up your piece of the ACTION for a life of frustration, floundering and financial disasters?

The number one quality of a person in ACTION is ATTRACTION…the last 6 letters spell it out!

Simply put when we are in ACTION we are attractive. Doors open where we previously thought they were shut and people pop out of the “wood work” to assist us in keeping the momentum going. There is a general ease that starts to happen as the momentum is building. Leonardo Da Vinci sums it up well…

“It has long since come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened to do things.”
- Leonardo Da Vinci

Here are just three tips to get you from INACTION to ACTION and all the way to ATTRACTION…

1) Make a choice. Life is not happening to you. You are the captain of your own ship; you get to set the sail.

2) Watch out for the mechanistic “What If’s” they certainly play with your mind and can keep you in a procrastinated state.

3) De-clutter your practice, business, study, house, bedroom and pantry cupboards. Stop carrying the extra burden around!

You know YOU ARE standing on your own Calumet Mine right now, without knowing it, without realizing it, in whatever position you are filling. Dig down and see what is under the surface of your position…you just might be surprised that your own mine exists!

The question is… Are you ready to take the ACTION to see?

Some people come into our practice with a plethora of “things” happening within their body. For those that do there is generally a theme to their conversation and it has to do with “genetics”. I wish I had a dollar for every time a person has said to me, “My mother/father is _________(fill in the gap)… it runs in my family”.

It has been my observation that people have been indoctrinated with the idea that they have no ability to change themselves. (See chapter ___ of The Vital Truth). They see themselves as victims unto their bodies and their circumstances. People are constantly told they are their parents and as a result live a life of medications. The only ones who benefit are the pharmaceutical companies that have another avenue through which to sell their products. Companies constantly advertise, “Take this to help reduce the symptoms of reflux, sinusitis, heart disease etc…” Companies have even introduced vaccines to accommodate for the possibility of something occurring in your body i.e. cervical cancer. “Let’s get it before it becomes a problem” is often the unsung motto.

Genes are activated by perceptual signals sent by the brain to the cells, tissues and organs. This is the latest in the research of biological consciousness by Dr. Bruce Lipton. Dr. Lipton, a renowned cell biologist, writes about the cell’s hereditary units called chromosomes. In every cell nucleus there are 46 chromosomes, 23 from the mother’s egg and 23 from the father’s sperm. At the core of each chromosome is a long thread of DNA that represents the genes. Surrounding the DNA strand is a protein coat. The only way a gene can be expressed is if the protein coat is removed. This protein coat is removed via the interaction with environmental signals provided via the nerve system in response to thoughts. If we truly believe the indoctrination that our genes rule us, we will create what we fear the most. What we put our minds to creates our reality! As Aristotle says, “We are we what we repeatedly do.” These indoctrinated thoughts then enable a self-fulfilling prophecy to be created.

If you’ve been following along with my blogs you would have read thus far about health expressions, health approaches, the power of your innate intelligence, what is health and where it comes from, can you see how ridiculous this sounds – putting something into the body from the outside to create health? Whole communities these days are being checked to see if they have a gene for this, that or the other disempowering people and keeping them a victim unto their own body. Remember from past blogs our innate knowing is not creating a health challenge in spite of us – we create it for the opportunity to do our life differently, to ask different questions.

As I draw to the end of the year I ask myself… how wide was my reach this year? Did I do all that I could with all that I had and was given?

And what about you, do you think you did all that you could with what you had or were given? And if you did what got you there? Did you have a map or was life blindly taking you in a direction you wanted to go, satisfied with the landing place?

I’ve been reading a book lately called The War of Art by Steven Pressfield, a fabulous book and an easy read. I do recommend it for a stocking stuffer! It reminds me of the pops up we have – you know the ones – “you’re no good, do you really want to do that or better yet the pop ups that have you sit procrastinating about your procrastination problem”. Yes I can see the smile on your face and the nodding of your head.

We all have these little pieces of resistance that pop up. And resistance is what Pressfield calls the fear that paralyses us like a kangaroo in headlights for either a short time or sometimes for the whole of our life time and prevents us from putting our blessing out to the world. One of the resistances he so eloquently reminds me of is on page 37 where he speaks of Socrates. He says Socarates demonstrated long ago that the truly free individual is free only to the extent of his own self-mastery. I wanted to share this piece this month given that 2011 is just around the corner and the question begs to be asked…How wide are you planning to reach?

This is “The Golden Book” on the right there. I took a picture of it when I found it knowing it was something I wanted to share with you all. Things like this are gems aren’t they? I remember doing the Dale Carnegie course back in the 80’s…obviously I knew at one level my life would unfold on a stage! This little book is 4 (small) pages, written in 1936, given to me by my dad and is straight to the point. I image business people carried it around in their hip pocket reminding them of the principles and sayings.

I’m going to share with you the points taken from “How To Win Friends And Influence People” as they are outlined exactly in Dale Carnegie’s “The Golden book”…enjoy.

Become a Friendlier Person

• Don’t criticize, condemn or complain.
• Give honest, sincere appreciation.
• Arouse in the other person an eager want.
• Become genuinely interested in other people.
• Smile.
• Remember that a person’s name is to him or her the sweetest and most important sound in any language.
• Be a good listener. Encourage others to talk about themselves.
• Talk in terms of the other persons interests.
• Make the other person feel important – and do it sincerely.

Win People to Your Way of Thinking

• The only way to get the best of an argument is to avoid it (not sure if BJ would agree with this he always said “conflict clarifies!”).
• Show respect for the other person’s opinions. Never tell a person he or she is wrong.
• If you are wrong, admit it quickly and empathically.
• Begin in a friendly way.
• Get the other person saying “yes, yes” immediately (ummm…the “yes yes” agreement!).
• Let the other person do a great deal of the talking.
• Let the other person feel that the idea is his or hers.
• Try honestly to see things from the other person’s point of view (we know trying is an illusion…you either do it or you don’t as my dad taught me!).
• Be sympathetic with the other person’s ideas and desires.
• Appeal to the nobler motives.
• Dramatize your ideas (I see chiropractors doing this!).
• Throw down a challenge (I can also see chiropractors doing this!).

Be a Leader

• Begin with praise and honest appreciation.
• Call attention to people’s mistakes indirectly.
• Talk about your own mistakes before criticizing the other person.
• Ask questions instead of giving direct orders.
• Let the other person save face.
• Praise the slightest improvement and praise every improvement. Be “hearty in your approbation and lavish in your praise.”
• Give the other person a fine reputation to live up to.
• Use encouragement. Make the fault seem easy to correct.
• Make the other person happy about doing the thing you suggest.

Copyright© Dale Carnegie 1936

After a series of adjustments, Ben’s cranium started to balance itself. His neck movements started to become larger and overall the boy came alive. Sue and Mark took Ben back to the pediatrician. While Sue was sitting in the waiting room, she couldn’t help but notice another mother sitting there with her child who was already in a helmet. Sue found she couldn’t stop herself from sharing the information with the mother about her experience of regular adjustments and the impact it had made to Ben’s life and their own life in such a short time. Sue sat there sharing everything with this lady until the pediatrician came out to call the next patient. The pediatrician couldn’t help but also notice the changes in Ben’s cranium. He was astonished at the results in such a short period of time.

B.J. Palmer said “you never know how far reaching something you may think, say or do today that will affect the lives of millions tomorrow”. Sue affected the life of the lady in the waiting room by sharing her story and Chiropractic affected the lives of Sue, Mark, and Ben. Nature truly needs no help, just no interference.

Truth

• Nature needs no help, just no interference.
• Let’s not interfere with what is a natural process.
• Do you help the grass to grow? Do you help the sun to rise?
• Babies know what to do every time, all the time, in just the right sequence at just the right time in order to create limitless potential for themselves provided there is no interference.

Questions

• Are you or is somebody you know pregnant? If so, find a chiropractor in your area and begin creating the opportunity for your body and baby to function differently – physically, chemically, and emotionally. Give your child the best possible start to life.

It’s interesting to note that the power that made your body has the ability to heal your body. Imagine the difference if everybody in the world adopted this knowledge and lived by it – wouldn’t the world’s diseased conditions and illness rates be very different? No longer would we be putting synthetic formulas or tablets into the body thinking that this would improve health. It is most harmful to our longevity on this planet.

I have chosen to be part of a profession, which has a philosophy that is a way of life; a philosophy that teaches that health is expressed from the inside out. Our ability to heal ourselves and express health is an innate knowing far greater than our educated minds. It also suggests we were born with a limitless potential to express health. Regaining, maintaining, growing and educating ourselves in health is our responsibility. Based on our knowledge and understanding, we make choices for ourselves which in turn create our reality. What is important is to respect the life and intelligence within our body and know how amazing it is.

For the sheer purpose of increasing our awareness and our of respect for the internal intelligence that keeps us functioning every day of our life, let me illustrate the intricate order of events that take place in the design of making who we are as the physical being.

Upon ejaculation, the sperm knows what to do – not just once, but time and time again. They swim and swim and swim, competing against each other for the right to penetrate the ovum wall. Provided there is no interference, the sperm find their way to the egg every time. Upon fertilization there is now ALL the necessary cells to form a human being. Remarkable. Proteins, DNA codes, organs and nerves are ready to work harmoniously together to form a human being, and provided there is no interference this shall be complete at the end of nine months.

The answer is…SYSTEMS! I know I have spoken about systems before (because I am a vitalistic systems junkie) but I wanted to bring it up again in a slightly different way which may make all the difference to you my valued reader. And if this article can have you take stock of the importance of systems which will then contribute to your practice and business success then I will be plesaed with myself for pounding the point!

Most people attempt to achieve success by repeating accidents, one offs that have no system to it. We all learnt from Einsteins definition of insanity which is doing the same thing over and over again expecting a different result is not the way to achieve health nor is it the way to appraoch your business. If you are doing the same thing over and over then think again, do something different , get a mentor or close your doors. The key here is to do something diffferent to what everybody else is doing. For example some of the “repeated accidents” might include random acts of internal and external marketing, getting erratic results, demand one day and no demand the next. To escape this you must have consistent, reliable, predictable SYSTEMS that efficiently, effectively and affordably provide vast quantities of quality people through your door.

By definition a system is an organised, reliable and consistent and therefore capable of delivering consistently predictable results. This means you are NOT advertising or doing prospecting work wondering what the results may be; you know in advance. That means you go to bed EVERY night KNOWING, within a small range of variance, what tomorrow will bring. And here is the beauty…a system works for you. It is designed to replace a certain amount of manual labor.

Have this as one of your practice success purposes…

to design, engineer and implement systems that work for you

If I asked you what line of business Fred Smith is in you’d say (more than likely) “sending parcels” and Micheal Dell you’d say “computers” and if it was Ray Kroc you’d probably say “hamburgers” or “fast food”. If you get a chance to read about their lives I suggest you do. You soon start to realise very quickly that they are ALL in the business of SYSTEMS…and we are too.

“Creativity is over-rated. Most business success comes from doing boring, diligent work. from developing a system that produces consistent results and sticking to it”
- Ray Kroc, Founder MacDonalds

Smith, Dell and Kroc all work intimately with systems. As chiropractors of course we do too – both within the body and in our practices!

There are three models of health care available today: the medical paradigm, the complementary and alternative medicine (CAM) paradigm, and the real alterNATE!

The medical/mechanistic paradigm is one we all know too well. It is an “outside-in” approach to apparently regaining some form of “health”. In correspondence to The British Medical Journal* , Ron Law noted that preventable medical errors in hospitals are responsible for 11% of all deaths in Australia and New Zealand. Adding deaths from properly researched, properly registered, properly prescribed and properly used drugs to the preventable deaths results in a figure that covers 19% of all deaths. This is almost 1 out of every 5 deaths.

The National Health and Medical Research Council (run by the Australian Government) states that we spend 8-10% of the Gross National Product on health care. Yet 60% of Australians were sick within the last 2 weeks, 60% of Australians take drugs for a chronic health problem, 50% of adolescents are taking painkillers and 40% of 15 year olds suffer some kind of chronic disease.**

Why does society perpetuating the myth that health is found in a pill?

This allopathic/mechanistic model demonstrates a disease-centered focus. A person “gets” a disease and of course something from outside the body heals it, takes it away. You are seen as “unlucky” to have had disease strike you and are viewed as disadvantaged. The “doctor,” under this model, is seen to be powerful with the patient as the passive participant. It’s interesting that the allopathic model is concerned with treating the disease and not the cause. Medicine truly is disease care.

The complementary and alternative medicine (CAM) paradigm is very similar to the allopathic model. The key difference is that professions sitting in this paradigm are doing the same as the allopathic model but they do it with herbs, oils, candles, massage and so forth. I’m not saying people are unable to help themselves by using these methods, however I am saying that this is still working and providing care in a treatment paradigm based on the language they are using and the approach they are taking. This of course perpetuate the myth of disease being bad and needing to be removed or stopped.

The aterNATE paradigm is where vitalism truly sits. A profession which takes a stance on vitalism and embraces its understanding is the Chiropractic profession. It is not a substitute for medicine ― far from it. The chiropractic profession, under the guidance of vitalistic philosophy looks for the cause of the symptomatic expression, rather than treating the disease. The profession puts emphasis on the occurrence of an internal disruption, an imbalanced perspective and/or a neurological compromise when people have changes or departures from their once-ideal expression of health.

Chiropractic is a philosophy, art, and science which concerns itself with the relationship between structure and function. When these are in balance, we see an evolution take place alongside a restoration in health and a preserving of life. Chiropractic truly is health care.

*Ron Law, Executive Director of the National Nutritional Foods Association (NNFA), in New Zealand Ministry of Health Working Group advising on medical error, listed these findings in an email response to the British Medical Journal. (November 11, 2000; 321:1178A)

** www.nhmrc.gov.au

There are lots of different languages and we no doubt all agree on this. The country you’ve chosen to live in has an indiginous language and if you move to another country you immerse yourself in that countries language to make sure you can communicate within the new culture. For me, I’m an Australian, so I speak English. I also speak words specific to Australia for example “fairdinkum”.

I have noticed however, as health professionals, it appears to be perfectly okay to speak three different languages in the same conversation!

The three health languages I am talking about are from the AlloPATHIC (remaining passive) approach, the AlterNATIVE (offering a choice) approach and the AlterNATE (in born) approach. All three have a separate, distinct and unique language.

Are you using a combination of all three…at once??

When you mix the languages you dilute your message and you begin to play Twister creating for your self the opportuity to be knocked over at any time.

But lets imagine for a moment…

You are in practice, serving from a heart centered space, your systems are aligned to your message and your language is crystal clear. You feel the congruency, the certainty, the knowing and power just eminates from you. People want you.

What follows is a summary of the three different approaches to health. Read on and ask yourself “Am I playing Twister?”

AlloPATHIC (remaining passive)
In this approach you go to someone to get something to take something away. The majority of society knows of this model and uses this model as their primary health approach. This model utilizes drugs, pills, and surgery to solve a health concern. This model demonstrates a disease-centered focus. The allopathic approach is concerned with treating disease rather than identifying the cause. Here you remain passive and the authority is surrended to someone who is percieved as wiser then you.

AlterNATIVE (offering a choice)
This approach is often referred to as the complementary and alternative medicine (CAM). It is similar to the Allopathic approach but instead uses herbs, oils, potions, tinctures, candles, massage and so forth. This approach still provides care in a treatment paradigm. This approach also sees people go to someone to get something to take something away. The main difference here is the choice that is offered to “solve” the health concern.

AlterNATE (in born)
This approach acknowledges you as a self healing, self regulating organism constantly adapting to your environment. You essentially have everything in order to express health. The Alternate vitalistic approach also acknowledges that interference to the nerve system – the master communicating system of the body – results in altered expressions of health.

So…are you playing Twister?

In the last issue of Vital Communications we looked at the three approaches to health – AlloPATHIC, AlterNATIVE and AlterNATE. I mentioned in that article how people are choosing to play the board game Twister® with their clients and dilute the message of alterNATE vitalistic health by using language from each of the three approaches.

This week I want to give you some snipits of what you and your life could be like if you chose to speak the language of just one health approach…the AlterNATE vitalistic approach

Here’s what happens to you:

• You become congruent with your actions
• You become congruent with people
• You become congruent with yourself
• You are real
• You are you
• You trust in yourself, your message, your team and your business
• You break down barriers
• You are unwavering in your truth
• You are certain
• You know
• You trust your inner intelligence and…

You Speak The Truth…Your Truth…The Vital Truth®

What would your life look like if you decided to speak your truth? Would the people you serve be different? Would your business function differently? Would your lifestyle be different?

The greatest gift you can give yourself, your team and the people you serve is to continue to look at where you are playing Twister® in your practice and tweak accordingly!