In my bricks and mortar business and in my online/speaking business I incorporate many different business models. I use the internet, the telephone and live speaking to invite people into my work and then my work is delivered through the internet, the telephone and live trainings.

And…it is the same with our practice.

We use teleclasses, drop in conference call times which are essentially designed around practice members coming to the call to have their questions about their health answered. So the call takes on a Q and A design. We also use internet resources and events.

Today however I want to focus on how I use the internet and the telephone. Stay tuned however for more on public presentations coming up in later articles.

Here are three ways I use the internet and the telephone to help new practice members and current practice members discover what we do and how it can benefit them.

Three Ways I Expand My Reach (and how you can too!)

1. Bi-monthly calls. We use the telephone to host conference calls for our practice members. This is a way we can touch hundreds of people from the comfort of our home. There’s no need to suit up and step out which saves you time and travel! We design these calls to go deeper into health. They can ask any question but questions must be submitted in advance and are answered on a first come first serve basis. We set aside 90 mins for these calls and reserve the right to end early given the number of questions. These calls are in addition to our monthly presentation series.
2. Live Presentations. We run live presentations as an event. We hire a local hall, make sure we have a lead up for marketing and invite practice members free. Practice members come to hear a guest speaker, myself, my husband or in the future our new associate! They are fabulous way to create an experience for your practice members which is what I am all about.
3. My ezine. Yes number threee is my ezine. I love my ezine which is the name for the online newsletter/magazine. It’s such a great way I can serve people, get my work out into the world, and have the right people, just like you, get ongoing benefit from my expertise. As you’ve noticed, it’s also a way for me to keep you informed of my latest products and programs and recommend other people whom I think you’d want to know about. I highly recommend using an ezine in your business. It’s a great marketing tool, an excellent way to contribute and a fantastic leveraging tool when you want to start promoting other people in your community and have them promote you! So start an online ezine. Just as an aside here. We are all in bricks and mortar businesses and direct mail stilll out performs email, there is no doubt about that. However it is a way to remain connected and have them, as I like to say “stick” to your practice.

So if you want to start building your business and reach more peopel, consider adopting those three tools. They’ve truly made all the difference for me!

Are you inspired to use the Internet and the telephone to build your business? Let us know on our blog.

Tags: Building Your Healthcare Practice, Focus on Your Marketing, Healthcare Marketing, How to Market Your Practice, Increase Practice Cash Flow, Marketing, vitalism

This entry was posted on Wednesday, April 20th, 2011 at 4:26 pm and is filed under Marketing Your Practice, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.